CU Recovery, a PSCU company, has announced a new name. The full-service collections agency will now be known as TriVerity, a name that embodies the mission and core values of the organization.
Following a comprehensive rebranding process, “TriVerity” was selected as the new name by an integrated team that included members from PSCU and CU Recovery. “Tri” speaks to third-party collections, while “Verity” refers to a true principle or belief of fundamental importance.
TriVerity (formerly known as CU Recovery) is dedicated to maximizing recoveries on charged-off loans for financial institutions. For more than 30 years, the company has worked with financial institution accountholders to resolve their debts, while keeping a close pulse on economic indicators, business and credit cycles, and changes in the regulatory environment. Earlier this year, the company announced a record-breaking month in recoveries for its more than 850 financial institution clients by collecting over $3 million in charged-off debt in March.
“While the brand identity may have changed, our mission, core values and commitment to our clients remains the same. As we continue to navigate an unpredictable economic landscape, we want financial institutions and their accountholders to know they can put their trust in us now and in the future,” said Jack Lynch, chief risk officer at PSCU and president at TriVerity. “The transformation truly reflects what the brand represents: Trust. Transparency. Together.”
In addition to TriVerity, The Loan Service Center provides staffing solutions for financial institution collection departments to minimize losses on their delinquent active loan portfolio. For more information, visit TriVerity.com