RadiFi Credit Union launches new website in partnership with PixelSpoke

JACKSONVILLE, FL (May 12, 2023) — RadiFi Credit Union, formerly Jax Federal Credit Union, and PixelSpoke are excited to announce the launch of RadiFi’s new website.

Since 1935, RadiFi has helped members with consistently low loan rates, credit and debt counseling, planning for the future, and more. With over 580 million in assets, RadiFi currently serves over 40,000 members in Northeastern Florida.

PixelSpoke is a B Corp marketing agency and worker-owned cooperative that specializes in web redesigns for credit unions. The redesign project aimed to: bring RadiFi’s new brand to life, build a website that consults and sells and create a partnership for continual improvement.

Bringing RadiFi’s new brand to life
The website reflects the credit union’s new brand, with energetic design motifs that carry visual themes from the credit union’s new logo and “Make Waves” tagline across the site. A vibrant color palette and evolved brand voice reflects the verve and vigor of the credit union’s new name. The end result is a dynamic, user-friendly experience that visually captures the RadiFi brand essence.

Building a website that informs and promotes
Whether a visitor is looking for information about a product or service, has a question to ask, is ready to apply for a loan or open an account, or wants to explore financial education resources and tools, the new site’s streamlined and highly intuitive navigation gets them where they need to go. The website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site.

Creating a partnership for continual improvement
The website is built using flexible WordPress templates that empower the RadiFi marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, RadiFi and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of RadiFi members.

About RadiFi Credit Union

Established in 1935, RadiFi Federal Credit Union serves over 40,000 members across Duval, Clay, St. Johns, Baker and Nassau Counties. RadiFi Credit Union helps its members meet their financial needs through seven branch locations; a robust mobile and online banking platform; and access to over 5,000 Shared Branching locations and nearly 30,000 surcharge-free ATMs nationwide. For more information, visit

About PixelSpoke

PixelSpoke is a digital marketing agency that works with credit unions to create beautiful, easy-to-use, award-winning websites. As a B Corp and worker-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we’re committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit


Kerala Taylor
Senior Marketing Manager, PixelSpoke
503-517-2116 |

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