Rate Reset partners with OnApproach to bring loan acquisitions and retention software to credit unions

MINNEAPOLIS, MN (March 25, 2016) — OnApproach (, a leading provider of big data and analytics solutions for credit unions, has entered into a strategic partnership with Rate Reset ( to bring enhanced loan acquisition and retention software to credit unions.

“We are very pleased to form a strategic partnership with OnApproach.” said Keith Kelly, Co-founder and CEO of Rate Reset. “By combining OnApproach’s knowledge and expertise in leveraging big data and analytics to improve business performance and processing with Rate Reset’s innovative digital member solutions, we can redefine the loan financing process.”

OnApproach is developing a collaborative ecosystem that enables application partners to develop using APIs to OnApproach’s robust data model, OnApproach M360 Enterprise. The data from M360 is utilized by applications developed by OnApproach’s partners to bring analytic solutions to credit unions. By working with many different partners, OnApproach has a wide variety of analytics solutions available for credit unions. The depth of the OnApproach’s analytics offering grows with the addition of every partner.

“We are thrilled to add Rate Reset as one of our partners,” said Austin Wentzlaff, Director of Business Development at OnApproach. “The robust data offerings we provide with M360 are greatly enhanced with our partners. It is very difficult getting the raw, isolated data into actionable insights and we’re happy to have partners such as Rate Reset to help us get credit unions there.”

About OnApproach

OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively.  With OnApproach, credit unions can now harness the value of Big Data/Analytics through integration, advanced reporting, and predictive analytics.  This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.



3455 Plymouth Blvd., Suite 200
Plymouth, MN 55447
Office 888.523.6121 (Ext. 125)
Cell     860.502.7409

Austin Wentzlaff
Director of Business Development
(888) 523-6121 Ext. 110

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