Rebecca Martin joins Glia as Chief Marketing Officer
Seasoned marketing leader joins Glia to drive differentiation, support growth
NEW YORK, NY (January 3, 2024) — Glia, the customer interaction leader unifying Digital Customer Service (DCS), call center and automation on a single platform, has expanded its executive leadership team, appointing Rebecca Martin as its first Chief Marketing Officer. Martin brings more than 20 years of experience building sophisticated marketing teams and driving revenue for SaaS and technology companies. In this role, she is responsible for Glia’s revenue marketing, content and industry strategy, customer marketing and corporate communications.
“Glia is enabling hundreds of financial services companies across the globe to strengthen customer experiences by providing the right interaction at the right time. I was immediately impressed by the company’s unique value proposition, deep vertical expertise, and multitude of happy customers,” said Martin. “I am excited to dig in and advance the Glia team and mission, helping to scale the marketing organization and accelerate growth.”
Martin joins Glia from Total Expert, a customer engagement platform for financial services, where she served as Chief Marketing Officer and delivered revenue growth through new logo acquisition and customer expansion. Prior to that, Martin was Chief Marketing Officer at Calabrio, a workforce engagement management company, where she built an account-based marketing motion that fueled a pipeline of large enterprise business. Martin has additionally held marketing leadership roles at Code42, Stellent, and Oracle, and serves on the board of directors for the Minnesota Technology Association.
“Rebecca’s comprehensive go-to-market skillset, proven track record of success, and deep experience in financial services and customer engagement make her an ideal fit for the Glia leadership team,” said Dan Michaeli, CEO and Co-Founder of Glia. “She has already proven to be a valuable asset to Glia, and we are confident in her ability to strategically lead and advance our marketing organization as we continue to execute on our ambitious growth goals.”
This appointment is another example of how Glia is continuing to cultivate strong talent across the organization. In 2023, the company announced Jay Choi as its first Chief Product Officer and Lisa Paccione as EVP of Sales.
About Glia
Glia is the leader and pioneer of Unified Interaction Management—redefining how companies interact with their customers. The Glia Interaction Platform unifies voice, digital customer service, and AI with a unique ChannelLess™ architecture that eliminates data silos, dropped context, and frustration for customers and representatives. With Glia, companies can easily shift volume between channels, and customer connections can evolve naturally. Glia helps its customers harness the power of customer interactions to drive efficiency, loyalty, and revenue.
Glia has partnered with over 500 insurance companies, banks, credit unions, and other financial institutions worldwide to improve the customer experience and drive business results. Named a Deloitte Technology Fast 500™ company for a third year in a row and a Great Place to Work (with a 97% employee satisfaction rating), the company has raised over $150 million in funding from top investors and was recently valued at over $1 Billion. Learn more at glia.com.
