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Red Rocks Credit Union and National Alliance on Mental Illness Arapahoe/Douglas Counties launch 10,000 Conversations campaign to tackle mental health in Colorado

The partnership alleviates mental health stigma and raises critical funding in support of mental health initiatives.

Red Rocks Credit Union and the National Alliance on Mental Illness of  Arapahoe /Douglas Counties (NAMI ADCO) are challenging residents across Colorado to raise  their voice in support of mental health this holiday season.  

The two organizations have teamed up to create a community campaign titled, 10,000  Conversations, an effort that will track the voices, thoughts, and insights of anyone who has a  connection to or struggles firsthand with mental health.  

For every qualifying conversation tracked from December 1st – 29th, Red Rocks Credit Union will  donate $1 in support of NAMI ADCO’s mission of a more hopeful and emotionally resilient  Colorado, up to $10,000. 

For Red Rocks Credit Union, enriching the lives of others through people helping people is part  of its commitment to their members and their communities. The 10,000 Conversations campaign is its purpose in action, and by partnering with NAMI ADCO, Red Rocks Credit Union  strengthens that purpose and shares NAMI ADCO’s vision of listening and supporting neighbors by generating the change needed to address the mental health crisis in Colorado once and for  all.  

“As a credit union, we believe in building not just financial stability, but holistic well-being for our  community. Our campaign to reduce the stigma surrounding mental health is rooted in the  understanding that financial health and mental health are interconnected,” said President and  CEO of Red Rocks Credit Union, Darius Wise. “By breaking down the barriers of silence, we  aim to spark 10,000 conversations that matter, creating a ripple effect of compassion and  support. Together, we strive to raise funds and awareness for mental health initiatives that  authentically enrich lives.” 

President and CEO of NAMI ADCO, Jason Hopcus, believes the campaign will continue the  great momentum the nonprofit has generated for more than 30 years in support of mental health  research, initiatives, and programming for Arapahoe and Douglas Counties.  

“Community partners like Red Rocks Credit Union recognize the need to shift the narrative  surrounding mental health in our state, especially when data is showing a need for mental  health solutions like we’ve never seen before,” said Hopcus. “The launch of 10,000  Conversations will generate critical funding that will translate into measurable impact for the  youth, families, and individuals of our communities, but more importantly, it will inspire and  empower Coloradoans to remember they’re not alone on their journeys, and that a healthier,  more hopeful future is possible.”  

Support the campaign with a conversation and learn more about how you can get involved by  visiting www.redrocks.org/conversations.  

Or consider supporting NAMI ADCO with a gift this season by visiting the NAMI ADCO website.

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