Red Rocks Credit Union and National Alliance on Mental Illness Arapahoe/Douglas Counties launch 10,000 Conversations campaign to tackle mental health in Colorado
The partnership alleviates mental health stigma and raises critical funding in support of mental health initiatives.
LITTLETON, CO (December 1, 2023) — Red Rocks Credit Union and the National Alliance on Mental Illness of Arapahoe /Douglas Counties (NAMI ADCO) are challenging residents across Colorado to raise their voice in support of mental health this holiday season.
The two organizations have teamed up to create a community campaign titled, 10,000 Conversations, an effort that will track the voices, thoughts, and insights of anyone who has a connection to or struggles firsthand with mental health.
For every qualifying conversation tracked from December 1st – 29th, Red Rocks Credit Union will donate $1 in support of NAMI ADCO’s mission of a more hopeful and emotionally resilient Colorado, up to $10,000.
For Red Rocks Credit Union, enriching the lives of others through people helping people is part of its commitment to their members and their communities. The 10,000 Conversations campaign is its purpose in action, and by partnering with NAMI ADCO, Red Rocks Credit Union strengthens that purpose and shares NAMI ADCO’s vision of listening and supporting neighbors by generating the change needed to address the mental health crisis in Colorado once and for all.
“As a credit union, we believe in building not just financial stability, but holistic well-being for our community. Our campaign to reduce the stigma surrounding mental health is rooted in the understanding that financial health and mental health are interconnected,” said President and CEO of Red Rocks Credit Union, Darius Wise. “By breaking down the barriers of silence, we aim to spark 10,000 conversations that matter, creating a ripple effect of compassion and support. Together, we strive to raise funds and awareness for mental health initiatives that authentically enrich lives.”
President and CEO of NAMI ADCO, Jason Hopcus, believes the campaign will continue the great momentum the nonprofit has generated for more than 30 years in support of mental health research, initiatives, and programming for Arapahoe and Douglas Counties.
“Community partners like Red Rocks Credit Union recognize the need to shift the narrative surrounding mental health in our state, especially when data is showing a need for mental health solutions like we’ve never seen before,” said Hopcus. “The launch of 10,000 Conversations will generate critical funding that will translate into measurable impact for the youth, families, and individuals of our communities, but more importantly, it will inspire and empower Coloradoans to remember they’re not alone on their journeys, and that a healthier, more hopeful future is possible.”
Support the campaign with a conversation and learn more about how you can get involved by visiting www.redrocks.org/conversations.
Or consider supporting NAMI ADCO with a gift this season by visiting the NAMI ADCO website.
About Red Rocks Credit Union
Red Rocks Credit Union: Enriching Lives™ through Financial Opportunity. Established in 1979 to exclusively serve Martin Marietta employees (now Lockheed Martin), Red Rocks Credit Union has since expanded its reach to encompass the residents and workforce of Arapahoe, Douglas, and Jefferson Counties. We pride ourselves on being more than just a financial institution; we are a trusted partner committed to enriching lives and fostering financial opportunity for our diverse membership base of over 16,000 individuals. To learn more or become a member, please visit redrocks.org or follow us on our social channels; Facebook, Instagram, Twitter, LinkedIn or YouTube.
About NAMI ADCO
The National Alliance on Mental Illness Douglas/Arapahoe Counties works to achieve equitable services and treatment for all who are impacted by mental health in the Arapahoe and Douglas County region. Through mental health education and support programs, NAMI ADCO aims to combat stigma surrounding mental health and advocates for equitable resources that reach individuals and families impacted by mental health conditions. NAMI ADCO is committed to the populations in which it serves by helping them achieve their mental health goals through intentional support and recovery. Visit www.namiadco.org or follow us on Facebook for more information.
