Redwood Credit Union announces new lending leadership

New management roles align with evolving lending landscape

SANTA ROSA, CA (February 25, 2016) — Redwood Credit Union (RCU) has expanded its lending team with the addition of Diane Berthinier who has been hired as senior vice president of lending. Additionally, Laura Roberts has been promoted to vice president of retail lending and Jeff Hudson has been promoted to vice president of real estate sales. The expansion signifies RCU’s commitment to further growing and enhancing their loan portfolio and services and ensuring continued exceptional service and expanded ways for consumers and business to conveniently access financing.

In her new role, Berthinier will work with Ron Felder, executive vice president and chief lending officer, and the lending management and staff to develop strategies and execute RCU’s consumer and business lending programs while expanding business within the North Bay and San Francisco communities. Providing an exceptional lending experience and enhanced ways of accessing financing will be a top priority.

In her new role, Roberts will plan, direct and ensure exceptional execution of all aspects of RCU’s retail lending program. Robert’s purview includes RCU’s residential real estate, consumer and credit union indirect (CUDL) lending programs. In his new role as vice president of real estate sales, Hudson will oversee and manage a team of external mortgage loan officers who will work closely with realtors and the real estate community to ensure the visibility and awareness of RCU’s residential home loan programs, as well as counsel and guide Members toward the most appropriate home loan options.

“Diane, Laura and Jeff each have over 20 years of experience in lending and bring a high level of passion and commitment to their new roles,” says Ron Felder. “I am confident they will effectively drive growth and take RCU’s lending programs to the next level.”

Berthinier previously served as commercial regional vice president at Tri Counties Bank. Roberts has been with RCU since 2014, initially serving as assistant vice president of mortgage lending. Hudson joined RCU’s lending team in 2014 as vice president of retail lending.

About Redwood Credit Union

Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. RCU offers complete financial services including checking and savings accounts, auto and home loans, credit cards, online and mobile banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through CUSO Financial Services L.P., and insurance and auto-purchasing  services are also offered through RCU Services Group (RCU’s wholly owned subsidiary). RCU has more than $7 billion in assets and serves more than 390,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit, or follow RCU on FacebookInstagramTwitter, and LinkedIn for news and updates.


Redwood Credit Union Public Relations Department

(707) 576-5224 | (800) 479-7928, ext. 65224 |

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