Redwood Credit Union (RCU) received two awards for their marketing efforts at a ceremony in New Orleans on May 30, 2019. Given by the Marketing Association of Credit Unions (MAC), these awards recognize outstanding marketing achievements in the credit union community.
RCU received a silver award in the Culture and Internal Branding category for an all-employee event called Day of Inspiration. Established to connect employees so they could be inspired, share inspiration, and foster new and lasting relationships, it also served to inspire positive member experiences.
The bronze award was given to RCU in the Image Enhancement, Public Relations, Rebranding, Brand Awareness, Financial Education category, for the rebranding of the “mall” area at RCU’s administrative offices. Of note are the educational videos strategically placed in themed sections—videos depicting the credit union’s history, green efforts, and community involvement. In other videos, members share their financial success stories and employees discussRCU’s positive company culture.
“It’s an honor to be recognized by MAC,” said Suzanne Knowlton, RCU’s senior vice president of marketing and communications. “Each day, I’m privileged to work with a talented group of marketers who create content that educates and inspires our members, employees, and the community.”
