Retired CUNA Mutual Group President & CEO Richard M. Heins Dies

Known as ‘Doc’ To His Students and Employees, Heins Led Insurer from 1988 to 1995

MADISON, WI (May 6, 2013) Retired CUNA Mutual Group President & CEO Richard M. Heins died, Friday, May 3. He was 85.

Heins led CUNA Mutual Group from 1988 to 1995. As a faculty member at the University of Wisconsin, Heins began working with the company as a consultant in 1956. For nearly four decades, Heins had an influential hand in numerous corporate developments at CUNA Mutual Group, having worked with almost every department.

One of the major accomplishments under his leadership was the signing of a permanent affiliation agreement with Century Companies of America in Waverly, Iowa, to market individual life and annuity products to credit union members.

Affectionately known as “Doc,” to his students and co-workers, Heins was noted for his leadership, insurance knowledge, and passion for the credit union movement. In 2010, the National Credit Union Foundation recognized him with the prestigious Herb Wegner Award for Lifetime Achievement in the credit union movement.

“Doc was one of those rare individuals who possessed incredible creativity combined with a passion to collaborate,” said Jeff Post, CUNA Mutual Group President & CEO. “The leadership and vision he provided – not only to the United States credit union system and its members, but other credit union systems and members around the world – is still being felt today. It was an honor to know him and learn from him.”

Heins is survived by his wife, Ruth, four daughters, and 10 grandchildren. Funeral services will be at 11:00 a.m., Thursday, May 9, at Our Redeemer Lutheran Church, 1701 McKenna Blvd., in Madison. Visitation will be from 4 to 7 p.m. Wednesday, May 8, at Gunderson West Funeral Home, 7435 University Avenue in Middleton. Visitation will also be held at the church from 10 a.m. until the time of service on Thursday. Memorials may be directed to Our Redeemer Lutheran Church building project or Wisconsin Alzheimer Disease Research Center at

Following is a link to Heins’ obituary:

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CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner who delivers service excellence through customer-focused products and market-driven insight. More information on the company is available on the company’s website at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wisconsin.

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