Revolutionizing your credit union’s purchase mortgage marketing: A how-to guide
Harnessing the power of disruptive technology to attract, identify, nurture and close more purchase mortgage loans is so much easier than you think
SCOTTSDALE, AZ (November 14, 2017) — Technology has been disrupting traditional business models for years. It has been particularly challenging for purchase mortgage marketing departments at credit unions. This is because, today, any company with a web presence and online marketing capabilities is competing for their members’ home loans.
How can a CU become a competitive force in what seems to be a saturated market of mortgage providers? It’s a struggle facing 90 percent of CUs in the U.S.
The answer is to harness the power of the technology that is disrupting the status quo and use it to attract, identify, nurture and close more purchase mortgage loans. HomeAdvantage,® a turnkey real estate program from CU Realty Services (CURS), is the solution being used by hundreds of credit unions across the U.S. CUs using HomeAdvantage often see closings increase by 40 percent or more!
A new, six-page eBook from CU Realty Services—the largest real estate CUSO in the U.S.—reveals how credit unions can take advantage of marketplace changes and close more mortgages. “A Revolution in Purchase Mortgage Marketing: How Technology Opened the Door for Credit Unions to Attract, Identify, Nurture and Close More Purchase Mortgage Loans,” presents a step-by-step introduction to a proven, systematic approach to grow a CU’s purchase mortgage business. Inside the pages, credit unions can access details about:
- Why technology and evolution matter for CU mortgage marketing departments
- The key phases of home buying and why it’s important to understand them
- How to attract, identify and nurture home buying and selling members early in their home buying journey
- What a comprehensive, turnkey marketing plan really looks like
“Change is hard, especially when your business model is being forced to change,” said Tina Powers, chief operating officer at CU Realty. “That’s what disruptive technology does…it challenges the status quo. But credit union mortgage marketing departments don’t need to fear what is the new normal. Technology is actually making their work easier, more efficient and more effective. And that’s a good thing.”
To get your copy of the eBook, “A Revolution in Purchase Mortgage Marketing: How Technology Opened the Door for Credit Unions to Attract, Identify, Nurture and Close More Purchase Mortgage Loans,” click here or paste this URL into your browser: http://www.curealty.com/revolutionizing.
This is CU Realty’s fifth eBook and is part of a series that has been specifically designed to educate credit unions on how to use home buying trends, real estate data and technology to increase purchase mortgage close rates. The series includes:
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- Mapping the Home Buyer Journey
- Building the Perfect Real Estate Agent Network
- Increasing Your Purchase Mortgage Market Share with Real Estate Services
- Engaging Home Buyers Through Real Estate Advocacy
- Got Realtors? Building the Right Agent Referral Program Can Increase Your Credit Union’s Purchase Mortgage Portfolio and Deepen Member Relationships
To access the complete series of eBooks, click here or copy and paste this URL into your browser: https://www.curealty.com/WhitePapers.
About HomeAdvantage
HomeAdvantage, formerly CU Realty Services, provides real estate services that helps credit unions increase their purchase mortgage business while saving their mHomeAdvantage provides real estate services that helps lenders build their purchase mortgage business while saving their borrowers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When lenders offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans (with an average of an 80% pull through rate) and giveback to borrowers in the form of Cash Rewards.embers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Credit union members can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When credit unions offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans and giveback to members. Visit www.homeadvantage.com to learn more.
