Riha Joins Debit Card Consulting Firm PayFusion as CEO

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Georgann Smith (for PayFusion)

(Des Moines, Iowa – July 5, 2011) – PayFusion, a debit card consulting firm serving credit unions and community banks, today announced the hiring of a new CEO, Thomas “TJ” Riha. As CEO, TJ is responsible for leading a team of debit portfolio experts who help financial institutions optimize their debit portfolios in what has become a very complex and challenging market.

Riha is joining PayFusion from First Data where he served most recently as business development director. In that role, Riha worked closely with financial institutions with more than $6 billion in assets. Riha helped his clients optimize several payment product lines, including debit and credit card processing, plastic card embossing and PIN debit networks. Riha joined First Data in 1999 and held a variety of positions, including debit project analyst.

“TJ understands exactly what it takes to make a debit portfolio attractive, profitable and sustainable,” said Patrick Jury, president and CEO of Affiliates Management Company (AMC), the parent company to PayFusion. “His industry smarts, combined with a passion for helping community financial institutions remain competitive, make him the ideal match for PayFusion clients’ objectives.”

Riha is a graduate of Creighton University where he earned a bachelor’s degree in business administration. He also holds a master’s degree from Bellevue University.

Riha will be based in Omaha and can be reached at or at (515) 221-6109.

About PayFusion

PayFusion helps financial institutions optimize their debit card programs by providing consultation on superior portfolio performance. The debit experts at PayFusion have extensive knowledge in the industry and are focused on educating credit unions and community banks on the nuances of the marketplace and the best methods for maximizing their processor relationships. PayFusion consults with all financial institutions regardless of their processor, providing an independent look into the efficiency of their debit portfolios. For more information, visit

About Affiliates Management Company

Affiliates Management Company (AMC) is a wholly-owned holding company of the Iowa Credit Union League (ICUL) that was formed to better integrate and align ICUL’s operating companies, including TMG, TMGFS, Community Business Lenders, PolicyWorks, Coopera Consulting and PayFusion. AMC aims to create efficiencies among the companies that ultimately provides value-added products and quality services to their members and clients. For more, visit

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