Royal Credit Union and Peoples Choice Credit Union announce merger

EAU CLAIRE, WI (June 23, 2021) — Royal Credit Union (Royal) and Peoples Choice Credit Union (PCCU) have announced plans to merge. The combined entity will operate under the Royal Credit Union name and leadership. PCCU has $50 million in assets, 5,000 Members, and is headquartered in Medford, WI. The merger is expected to be complete later this summer.

“We recognized the opportunity that merging with Peoples Choice provides to bring Royal’s value proposition and community involvement to an area of Central Wisconsin that is a logical expansion because of its close proximity  to our highly successful Colby branch,” said Brandon Riechers, Royal Credit Union President & CEO. “Royal is well-known and respected in the area, which is already familiar with credit unions and the value they bring to a community.”

The merger was unanimously approved by both Royal’s and PCCU’s Boards of Directors on June 21, 2021, and is pending regulatory approval.

“The team members of Peoples Choice Credit Union, as well as the Board of Directors, have been privileged to serve our Members and communities,” said Tom Judnic, Peoples Choice Credit Union Board Chair. “We believe Royal is well positioned to serve the needs of our Members by offering personalized financial products and outstanding service. Royal’s values-driven culture and commitment to community align with the mission of Peoples Choice. We are working with Royal to ensure a smooth transition for our valued Members.”

PCCU serves Members in Clark, Chippewa, Price, Taylor, and Rusk counties, which are currently in Royal’s field of membership.

Royal looks forward to creating new partnerships and expanding existing relationships in the region. In 2017, the RCU Foundation presented Huey’s Hideaway Children’s Museum in Medford, WI, with a $7,500 donation. These funds supported the museum’s mission to inspire children, connect families and build community through exploration, creativity, lifelong learning, and play. Royal has also supported the museum by providing volunteers on Royal’s biennial Community Give Back Day.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.


Journie Rosenow
Community Engagement Coordinator
Royal Credit Union
763-515-6843 (office)
715-471-0837 (mobile)

More News