Royal Credit Union announces new president & CEO

EAU CLAIRE, WI (July 31, 2017) — Royal Credit Union Board Chairman Doug Olson announced today that Brandon Riechers has been named President & Chief Executive Officer. The decision was unanimously approved by the Royal Credit Union Board of Directors.  Riechers will assume the role of CEO on Monday, July 31, 2017.  Randy Beck has been serving as interim President & CEO since April 15, following the departure of Rudy Pereira. Riechers will be the fourth CEO to lead the credit union since it was created in 1964.

“I’m very pleased to announce that the person best suited and uniquely qualified to be our next President & CEO has been with Royal Credit Union for over 20 years and grew up right here in the Chippewa Valley,” said Olson. “We owed it to our members to conduct a nationwide search and consider all candidates.  We chose Brandon because he is a values-driven, Member focused, strategic leader who is respected throughout the community and the credit union industry. Brandon is ready to lead Royal into the future.”

Riechers started at Royal in 1996 as a branch financial sales representative while he was a student at UW-Eau Claire. He advanced through several leadership roles at Royal in lending, and has served as Executive Vice President Chief Lending Officer since 2012. Riechers holds finance and management information systems BBA degrees from UW-Eau Claire and will graduate with his MBA from UW-Eau Claire in December, 2017. He is also a graduate of CUNA Management School and the Cardwell CEO Leadership program. Riechers led the expansion of Royal’s Minnesota markets by successfully negotiating acquisitions of a bank and a bank branch, has helped grow Royal’s loan portfolio through business services innovation, and served on the National Credit Union Administration Exam Flexibility Task Force.

“I’m honored to be selected as Royal Credit Union’s next President & Chief Executive Officer,” said Riechers. “Royal has a proud history, a reputation for excellence and is deeply committed to serving our Members. I look forward to leading an organization that exists to make a positive impact in the lives we touch and the communities we serve.”

Riechers and his wife Emily live in Eau Claire. They have one daughter, Ella.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 285,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.



Community Engagement Coordinator

Royal Credit Union

200 Riverfront Terrace

Eau Claire, WI 54703

715-833-8112 (office)

715-563-6711 (mobile)

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