San Diego County Credit Union surprises Labor Day weekend beach goers with `Beach Bankers Takeover’ promotion

San Diego County Credit Union (SDCCU), San Diego’s largest locally-owned financial institution, spoofed its own television commercials with a special promotion that surprised and entertained beach goers during Labor Day weekend.

SDCCU’s widely seen TV campaign, which debuted earlier this year, conveys how SDCCU offers great services and pricing in contrast to mega-bank bankers. Therefore, similar to scenes in the wildly popular 30-second TV spots, beach visitors on Saturday afternoon during Labor Day weekend met fictional big bankers who repeated “Money, money” numerous times, just like viewers see on TV.

There on the sands of some of San Diego’s most popular beaches along the Pacific Ocean, the actors also sang wacky banking songs and toted outrageous picket signs that reinforced the TV commercial takeaway messages.

The response by the public was overwhelming. People visiting San Diego’s Pacific Beach, Mission Beach and Del Mar oceanfront areas took photos and videos with the fictional big bankers, and entered a sweepstakes to win up to $1,000 from SDCCU along with many other exciting cash prizes. Photos and videos also were posted to the SDCCU Facebook page and TV/Radio news crews covered the special event.

“We had a lot of fun at the beach reminding consumers they can find a better deal at SDCCU than that offered at a big bank,” said Teresa Halleck, President and CEO of San Diego County Credit Union. “It was all part of our efforts to deliver a message to our customers that SDCCU is the best for banking products and services.”

San Diego County Credit Union is a full-service financial institution. Anyone who lives or works in San Diego, Riverside and Orange counties is welcome to open an account. SDCCU offers checking accounts with direct deposit, Visa credit cards, certificate and money market accounts, auto and home loans, an array of eServices and much more. San Diego County Credit Union serves a diverse customer base of over 215,000, has assets of more than $5 billion and 28 convenient branch locations. Visit for more information. SDCCU is federally insured by NCUA and is an equal housing lender.


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Contact:  Chrislyn Brandt, SVP Marketing

              P: (858) 597-6273  •  email:



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