Press

“We are thrilled to welcome Simran to our team as our Chief Brand Officer. Her valuable experience and empathetic leadership style are sure to have a profound impact on our brand strategy. Simran is results-driven and deeply appreciates the significance of making a meaningful impact on our members and community,” said Rebecca Reynolds Lytle, President & CEO.

Gyani brings more than 20 years of experience in brand and marketing, with over ten years in financial services, to her new position. She most recently served as Head of Brand & Advertising for MUFG across all three of its brands–MUFG, Union Bank and PurePoint Financial. With a passion for building brands and leading re-branding initiatives, Gyani is an empathetic leader who is results driven and appreciates making a meaningful impact with her team.

“I’m excited to have the opportunity to lead brand and marketing for Santa Clara County Federal Credit Union at such a key point in its history,” says Gyani. “This is an organization that truly puts its members and employees first, and it is inspiring to think about how we can help support our members in reaching their full financial potential.”

Gyani recently completed her Master of Business Administration, with a concentration in Marketing, at Santa Clara University. She also holds a Bachelor of Science in Business Administration from Pepperdine University. Outside of work, Gyani’s interests include travel, skiing, learning about new wines and taking on health & fitness challenges. She also enjoys spending time with family and friends.

“My experience working with Leah Gazaway and Alexa Bradley at DDJ Myers has been excellent from our first point of contact onwards. The team takes the time to really understand the candidate’s experience and the company’s business needs, conducting a thorough analysis to help both parties find the right fit,” says Gyani.