Santa Clara County FCU selects Simran Gyani as Chief Brand Officer

SAN JOSE, CA (September 12, 2023) — Santa Clara County Federal Credit Union has selected Simran Gyani as its new Chief Brand Officer. She was placed by DDJ Myers, the well-known leadership development firm.

“We are thrilled to welcome Simran to our team as our Chief Brand Officer. Her valuable experience and empathetic leadership style are sure to have a profound impact on our brand strategy. Simran is results-driven and deeply appreciates the significance of making a meaningful impact on our members and community,” said Rebecca Reynolds Lytle, President & CEO.

Gyani brings more than 20 years of experience in brand and marketing, with over ten years in financial services, to her new position. She most recently served as Head of Brand & Advertising for MUFG across all three of its brands–MUFG, Union Bank and PurePoint Financial. With a passion for building brands and leading re-branding initiatives, Gyani is an empathetic leader who is results driven and appreciates making a meaningful impact with her team.

“I’m excited to have the opportunity to lead brand and marketing for Santa Clara County Federal Credit Union at such a key point in its history,” says Gyani. “This is an organization that truly puts its members and employees first, and it is inspiring to think about how we can help support our members in reaching their full financial potential.”

Gyani recently completed her Master of Business Administration, with a concentration in Marketing, at Santa Clara University. She also holds a Bachelor of Science in Business Administration from Pepperdine University. Outside of work, Gyani’s interests include travel, skiing, learning about new wines and taking on health & fitness challenges. She also enjoys spending time with family and friends.

“My experience working with Leah Gazaway and Alexa Bradley at DDJ Myers has been excellent from our first point of contact onwards. The team takes the time to really understand the candidate’s experience and the company’s business needs, conducting a thorough analysis to help both parties find the right fit,” says Gyani.

About Santa Clara County Federal Credit Union

For more than 70 years, Santa Clara County Federal Credit Union has been helping county, city, school employees and affiliated organizations with financial services to realize their dreams. In addition to maintaining a passionate commitment to provide knowledgeable financial solutions to its members, County Federal also maintains an extensive community outreach program, providing educational support through its scholarship program and dedicating time and resources to a variety of regional non-profit organizations and financial education initiatives. County Federal offers a comprehensive line of financial products and is committed to empowering, enriching and enhancing members’ financial lives.  For more information, visit

About DDJ Myers, An ALM First Company
DDJ Myers specializes in leadership success through executive recruitment, strategic organization, and board development for financial institutions. In addition, they offer a broad range of online assessments to help companies optimize their greatest assets – their people. DDJ Myers joined forces with ALM First, a strategic partner that offers depositories an array of financial advisory services, in 2022 to provide expanded educational opportunities and solutions to help clients optimize both people and financial performance. Learn more at or visit our parent company


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