Saylent announces partnership with Faraday
Saylent is pleased to announce a new partnership with Faraday, a consumer prediction platform that helps financial institutions optimize engagement initiatives across the customer lifecycle with data science.
BOSTON, MA (May 21, 2021) — The native integration of the Faraday platform into Engage will enhance Engage’s predictive capabilities with a combination of Faraday’s third-party consumer data and advanced machine learning capabilities.
By incorporating the Faraday models and predictions into Engage, Saylent’s clients will now have the ability to gain a deeper understanding of their customers and predicted behaviors, allowing them to take action with even better results. This expands the power of Engage to not only provide insights based on behaviors already taken, but to also highlight opportunities that would be unknown by analyzing history alone.
“There has never been a more important time for financial institutions to understand their customers and provide them with the right solutions when they need them. Combining Faraday’s AI-driven predictions with the strength of Engage’s targeted insights and actions will allow our clients to quickly gain a deeper understanding of key customer segments, and increase customer engagement through relevant communications.” Joe Mearn, Director of Product at Saylent
AI-driven predictions (propensity to increase deposits, purchase specific products, churn, and more) will be embedded into Engage, enabling users to reach new segments of targeted customers with relevant messages and offers. These predictions are the product of machine learning models that train off of multiple terabytes of consumer data found in the Faraday identity graph and behavioral data captured by Engage.
“In an age where big banks have whole floors dedicated to data science, regional banks and credit unions need to find a way to leverage AI to deepen customer and member relations. Our partnership with Saylent will empower every financial institution regardless of size to do just this.” Robbie Adler, Co-founder and Chief Strategy Officer at Faraday
About Saylent
Saylent, provides financial institutions with data analytics solutions that improve profitability and product innovation by delivering smarter, deeper, actionable insights on the financial behaviors of consumers and businesses. With Saylent, financial institutions are empowered to drive new revenue streams and increase loyalty by delivering targeted programs and solutions that their customers and members desire. Saylent was founded in 2006 and is based in Boston, Massachusetts. To learn more visit www.saylent.com.
