Sb1 Federal Credit Union to rebrand as Ardent Credit Union

40-year-old greater Philadelphia federal credit union to officially make the change on June 14, 2016

PHILADELPHIA, PA (May 17, 2016) — Sb1 Federal Credit Union, an established credit union with a rich 40-year history of serving the Greater Philadelphia region, will open their doors as Ardent Credit Union on June 14, 2016. Since the launch of the company in 1977, Sb1 Federal Credit Union has been committed to exceeding members’ expectations and maintaining financial strength through the delivery of high quality banking products, information, and service. Subsequent to their rebranding, Ardent Credit Union will continue to uphold those same standards with a refreshed mission, name, and look.

“Ardent is a name that’s about passion”, says Rob Werner, President/CEO of Sb1 Federal Credit Union. “It reflects our spirit and drive to serve our members and connects us to our proud Philadelphia roots. The name Ardent stands for everything banking should be—passionate, caring, and intensely devoted to the people we serve.”

Sb1 Federal Credit Union works hard to solve problems for each of their member’s unique needs and is always looking for ways to say yes. Their new name will also reflect their entire field of membership and their distinction as a financial institution, as they expand to serve those who live, work, volunteer, or go to school in the five counties in the Philadelphia region.

Recent approval by the National Credit Union Association (NCUA) now makes Sb1 Federal Credit Union, soon to be Ardent Credit Union, a true community-chartered credit union doing business in Philadelphia, Montgomery, Delaware, Bucks and Chester counties.

Customers will soon see exciting new changes in each of these locations, online, and in their wallets. The new tagline, “Grit makes great,” truly encompasses all that this rebrand is looking to convey to current and perspective customers.

For more information about Sb1 Federal Credit Union/Ardent Credit Union, please contact Abby Littleton of Neff Associates at 215-627-4747 or

About Sb1 Federal Credit Union

With over $600 million in assets, Sb1 was originally founded in 1977 by the employees of the SmithKline Corporation. Sb1 has evolved into a full-service, member-oriented financial institution servicing over 100 companies across the country, including anyone who lives, works, worships or attends school in select Philadelphia zip codes. Sb1 offers members a great option, whether they are looking for higher rates, fewer fees, or a safer place to keep their money.

About Ardent Credit Union

Ardent Credit Union, formerly known as Sb1 Federal Credit Union, is a bold, savvy, sophisticated, and hardworking credit union striving to make finances easier and more accessible for its members. With their innovative and unique offerings, they look to benefit members and lead them to long-term success. As a member-owned financial cooperative originally founded in 1977 by the employees of the SmithKline Corporation, Ardent Credit Union has more than $600 million in total member assets. Ardent Credit Union is headquartered in Philadelphia, PA and serves Philadelphia, Montgomery, Delaware, Bucks and Chester counties. For more information, visit or call 800.806.9465.


Diane Childs Heath
(215) 569-3700 x7783

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