HomeAdvantage®, the turnkey real estate program from CU Realty Services, is changing how CUs across the nation market their mortgage services by helping them offer comprehensive real estate services. The results are often stunning.
CU Realty Services is the largest CUSO in the U.S., serving hundreds of credit unions nationwide. CUs that implement HomeAdvantage can see significant increases in application volume and closings. Many credit unions report pull-through rates of 80 percent or higher. Sacramento, California-based Schools Financial Credit Union saw a snowball effect from HomeAdvantage, with one success leading to another.
According to Jason Stiles, VP Real Estate Lending, Schools evolved from a basic mortgage lender to robust real estate solution provider. “Using the program, we have seen our core mortgage business increase from nine percent purchase volume to 45 percent purchase volume in the past 18 months. And our members have saved more than $100K in HomeAdvantage Cash Rewards at the closing table.”
In this new case study, Stiles shares the details behind Schools’ new marketing success, which is attributed to several key ingredients: HomeAdvantage technology and real estate agents, plus empowered team members, and money-saving options for the CU’s primary SEG: educators.
Read the full case study story here: https://curealty.com/schools-financial-cu-celebrates-three-years-of-mortgage-growth-with-cu-realty-services/