Service organization arms credit unions with advanced digital mortgage lead capabilities

Mortgage Markets CUSO, LLC partners with WebMax to offer innovative mortgage technology

EAST HARTFORD, CT (June 10, 2021) — Mortgage Markets CUSO, LLC a service organization providing credit unions with mortgage lending services and advanced fintech capabilities, has partnered with WebMax, a digital mortgage solutions provider, to allow credit unions to offer a superior digital mortgage experience and a competitive advantage in growing their mortgage business.

To compete with fintechs like Lending Tree and Rocket Mortgage, credit unions need to provide a comparably convenient and streamlined digital application experience. Mortgage Markets CUSO’s President, Michael Ferraro says, “Today’s mortgage shoppers expect to be able to submit leads online and via mobile. But to match the exceptional service level credit union members expect, you also have to offer a high-touch experience, so customers know you’re invested in their success.”

A brief, multi-step interactive online lead form kicks-off the Mortgage Markets CUSO digital experience. The unique digital mortgage lead form Mortgage Markets CUSO offers with WebMax creates a customed experience that engages the mortgage applicant from their very first contact. At every step of the submitted lead process, customers receive personalized emails, text messages, calendar reminders and other services that communicates Mortgage Markets CUSO’s care and attention.

“WebMax works to create an easy workflow for lenders and an enjoyable digital adventure for borrowers. Our landing pages are accessible for all parties and are 100% mobile responsive. Working with Mortgage Markets CUSO will create a fascinating combination of tools for digital mortgage success,” Curt Tegeler, Co-founder and CEO of WebMax, states.

End-to-end customer engagement during the mortgage process, as provided by this exclusive offering, allows credit unions to bring the competitive advantage of their friendly, personalized service into the digital sphere. Ferraro says, “Individual credit unions would be hard-pressed to offer such a comprehensive, integrated digital mortgage experience. Service organizations like Mortgage Markets CUSO give credit unions the ability to grow by expanding their offering and collaborating to achieve economies of scale in marketing automation and fintech development.”
Kelcey Brown, Co-founder and Chief Strategy Officer of WebMax, notes, “Working with Mortgage Markets CUSO, we have collectively created the very best user experience for the credit union member and have made the mortgage process a seamless one through our digital tools and workflow.”

Mortgage Markets CUSO is one of the fastest-growing mortgage lenders in all of Connecticut. Ferraro attributes the company’s success to innovations, like its partnership with WebMax, that help credit unions achieve their strategic goals while meeting the high service expectations of members.

About Mortgage Markets CUSO, LLC

Mortgage Markets CUSO (credit union service organization) is a wholly owned subsidiary of Finex Credit Union operating for the benefit of credit unions and credit union members throughout Connecticut offering FHA, CHFA, VA, USDA and conventional mortgage products. By joining with other credit unions in a cooperative effort, Mortgage Markets CUSO has developed leading-edge technology, mortgage expertise, local underwriting and excellent personal service. For more Mortgage Markets CUSO information, please visit

About WebMax

WebMax is a Digital Mortgage Solutions provider founded by Curt Tegeler and Kelcey T. Brown in 2015. With the goal of expanding relationships into the lender market to grow our client base and brand recognition on a national level. WebMax serves to continuously improve the quality of our digital mortgage software to help clients climb to the top of the mortgage industry. Our number one goal is to create the very best user experience through its platforms. Handing client’s a quick and simple journey through digital mortgage will be just that much easier through WebMax’ lead funnels and easy-to-navigate, enterprise-level landing pages. For more information on WebMax, please visit


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