Shared Branching Network Adds New Tools

For more information contact:                                                                         
Scott Collins, President
Xtend, Inc.
800-327-3478 x183 

Grand Rapids, Michigan – March 17th, 2011

Xtend, Inc. a multi-owned cooperative CUSO based in Grand Rapids, Michigan, announced that the ninety-four (94) credit unions in its shared branching network have recently implemented new member authentication procedures in an effort to further protect privacy when their members perform transactions at partner branches. 

The new procedures leverage the data masking and security control functionality native to the CU*BASE data procession suite from CU*Answers, Inc., which serves as the foundation for the Xtend Shared Branching network.  The changes were recommended by the CUSO’s Shared Branching Advisory Council (SBAC), a group made up of representatives from participating credit unions that serves as the governing body for the self-managed network. 

Chris Cross of Grand Rapids, Michigan-based AAC Credit Union and Chair of the SBAC says, “The council and Xtend staff utilized a variety of communication channels, including webinars, Emails, and meetings, to help prepare credit union staffs for these procedural change, and we believe that the network has taken an important step forward regarding member privacy.  Members requesting service at a shared branch now need to know their account number, and since keeping privacy controls in the hands of the home credit union has been the hallmark of our network, each individual credit union in the network can optionally require their members to answer additional out-of-wallet questions before being served at remote locations.”

Julie Gessner, Xtend’s Manager of Communication Services and liaison to the SBAC, also noted, “The council felt that the established procedures did not do enough to leverage the integrated data masking and authentication features within CU*BASE, but also wanted each credit union to continue to control how their members were served within the network.  I believe the newly adopted procedures will do both.”

The Xtend Shared Branching network now includes over two hundred (200) branch locations in ten (10) states.

About Xtend ( Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan.  Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes.  In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively.  Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services.  Xtend provides services for over 120 credit unions representing more than 800,000 members and $6B in assets.  The CUSO is currently owned by 53 credit union partners.

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