Smile while you save with Hubert Financial

Canada’s newest online bank, Hubert Financial, launches nationwide on Monday, November 15. The site, featuring savings-based products, boasts some of the highest online savings rates in Canada along with a unique and clever brand identity.

Simply put, Hubert = happy savings. The Hubert brand was designed to reflect the fact that Hubert is not your typical financial institution. The brand reflects a happy, friendly service model, an efficient online application and a simple value proposition reflecting simplicity, direct communication and interest rates that outshine the major competitors within the online savings market.

The online banking site focuses on several savings based products including a high-interest savings account, term deposits and tax free savings accounts.  Because the financial institution is 100% online, Hubert can provide members with some of the highest savings rates in the country, no strings attached.

To apply for and be eligible for membership with Hubert Financial, individuals must invest a $5 share with their initial deposit. The $5 share is considered an investment and is fully refundable should a member decide to close his / her account.

Initial teaser advertising started for Hubert Financial on Monday, November 8 in an attempt to generate curiosity and raise awareness about the brand. Reveal advertising, in the form of online, newspaper and outdoor, is being posted on Monday, November 15. While online advertising can be seen across most of Canada, traditional advertising will appear in the following cities initially: Victoria, Red Deer, Regina, Ottawa and Halifax. The cities were chosen based on population, demographics and location. Advertising will expand nationally based on initial deposit results.

Hubert Financial is a division of Sunova Credit Union based out of Selkirk, Manitoba. Sunova was established over 50 years ago and serves over 24,000 members across 10 locations in Manitoba. All deposits held with Hubert Financial are 100% guaranteed by the Credit Union Deposit Guarantee Corporation.

For additional information:

Vanessa Foster

Director, Marketing


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