Solarity Credit Union to launch new financial industry leading website on September 27th

The respected Solarity Credit Union financial institution is set to unveil its exciting new internet presence on September 27th, 2016.

YAKIMA, WA (September 28, 2016) — Today, Solarity Credit Union, a leading Washington State-based not-for-profit financial cooperative serving the needs of over 50,000 members, has confirmed that it will officially launch a sophisticated new mobile-friendly website on Tuesday, September 27th, 2016. It will act as a powerful internet based visual brand ambassador and digital guide to better understand, anticipate and guide digital members.

As part of a prioritized digital strategy to best manage the needs of its membership, Solarity Credit Union is ready to make its new smart, simple, and easy to use site live.

“We’re living in an age where the digital landscape offers new and exciting ways for people to redefine convenience,” said, Chad Ritchie, Chief Information Officer (CIO), Solarity Credit Union. “To ensure we meet and exceed these rising expectations, we’ve completely redesigned our website, optimized it for mobile devices, and engineered it to create extraordinary experiences for all of our visitors.”

With headquarters in Yakima, Washington, Solarity Credit Union understands the financial situation of its target market through the utilization of data and hiring amazing talent in keeping with its culture fit. This has allowed the local market leader to stand out by anticipating the needs of its members and expertly guiding them through complex financial decisions. Its vision is to remain an integral part of the financial landscape in the Evergreen State and continue to create extraordinary experiences for members and employees. At Solarity, an emphasis is placed on the importance of giving back to communities to help improve the quality of life for all members. At the same time, it understands that its service and people are what makes it different in the marketplace.

On the new website, Solarity has mindfully devoted an equal amount of space to focus on the areas that are most important; community, careers and products/services. Putting equal focus is a unique move for a financial institution to care about placing so much emphasis on all of these sectors. A strong culture of giving back is evident through its community volunteer work, financial literacy efforts and supporting community events and non-profit organizations. “As we continue to grow and meet the needs of our community, our core values for our members and teams will remain at the center of our culture and hiring decisions,” stated, Mina Worthington, President and Chief Executive Officer (CEO), Solarity Credit Union. “No level of education or experience can make up for an alignment with these important values.” Solarity believes they have a responsibility to give back to their communities, and know that hiring individuals who believe in their cause are what will help Solarity to be successful in helping to create extraordinary experiences for their members, coworkers, and communities.

The objective was to develop a website that is constantly evolving, improving, measuring, and engaging to become like a living organism. Features added to the new website from Solarity Credit Union include:

•        Live Chat.
•        An online scheduling tool with mortgage experts.
•        A user-friendly and intuitive platform.
•        Improved smart search.
•        Advanced mapping access to find over 23,000+ ATM’s in the nationwide network.

About Solarity Credit Union

Solarity Credit Union is a not-for-profit, cooperative financial institution with nearly 200 employees serving more than 54,000 members. With more than $1.3 billion in assets under management, Solarity offers a wide range of financial products and services with a focus on home loans and providing extraordinary experiences to members. Solarity membership is open to everyone who lives, works, worships or attends school within a Washington State school district. More information can be found at


Jackie Labrecque
Content Specialist
Solarity Credit Union

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