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Southland Credit Union partners with Doshi to support on campus financial literacy

LOS ALAMITOS, CA (October 10, 2023)Doshi, a market-leading financial education platform, announced today its latest partnership with Southland Credit Union tailored for university students, including students from California State University Long Beach (CSULB), where Southland operates a branch. This marks another significant milestone for Doshi, emphasizing its commitment to helping students across the US become more financially confident. 

A select group of local students will have exclusive access to Doshi’s interactive financial lessons and missions, specifically curated with the students’ needs and lifestyle in mind. From tackling the challenges of managing student debt to making informed investment decisions, Doshi offers students lessons tailored to their current financial needs and literacy level. In addition to completing lessons and challenges, students can chat with an AI-powered financial assistant, to deepen their financial knowledge in a conversational format. As students progress through the app, they stand a chance to earn points and unlock exclusive rewards from popular brands, including Amazon, Taco Bell, and DoorDash.

Daniel Rose, CEO and Co-Founder at Doshi, commented, “We are really excited about partnering with a forward-thinking credit union like Southland. Our aim has always been to make financial education accessible to adults who are starting off their career yet often lack the tools to kickstart a better financial future. Through our partnership with Southland CU, we’re offering students a fun and engaging platform where learning about finance is as fun as their campus life.”

Doshi closely collaborated with Southland’s marketing team by curating the lessons, defining suitable rewards and embedding links that raise greater awareness of Southlands’ products and services. Michelle Rose, AVP of Marketing at Southland Credit Union, added, “At Southland, we’re always seeking innovative ways to empower our members, especially the youth. Partnering with Doshi aligns perfectly with our mission to provide valuable financial resources. We’re excited to see our members benefit from this dynamic learning experience.”


About Doshi

Doshi is a leading financial education platform dedicated to helping financial institutions deepen their customer loyalty, gain insights, and offer their communities financial skills across all age groups. Built by leading loyalty and financial experts, Doshi's mission is to empower people across all ages with financial confidence. Reach out to Daniel at daniel@doshi.app to book a demo today and learn how Doshi can transform your business.   

Contacts

Daniel Rose
daniel@doshi.app

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