Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, presented Staley Credit Union (SCU), a client since 2009, with the Cardholder Engagement Award (CEA) at Fiserv Forum in Phoenix last month.
The CEA recognizes financial institutions that demonstrate a high level of cardholder engagement – meaning members tend to keep their SCU-issued cards at the top of their wallet when electing to make debit or credit transactions. Lawona Wilson, debit and check card manager at SCU, accepted the award from Kathy Herziger-Snider, Ph.D., vice president, Market Development, Card Services, Fiserv, and Angel Siorek, vice president, Product Strategy, Card Services, Fiserv.
“We work with many remarkable credit unions that have a laser focus on the needs of their members, so selecting a recipient for this award was not an easy decision to make,” said Jayne Berthelsen, senior vice president, Product and Market Development, Card Services, Fiserv. “Staley Credit Union has demonstrated exceptional commitment to cardholder engagement and card portfolio growth using CardVision℠.”
CardVision from Fiserv provides financial institutions with the information they need to analyze its card portfolio, better understand its cardholders and build deeper, stronger relationships with them – ultimately improving card performance and portfolio profitability. Through consistent measuring of metrics, growth and participation in monthly debit activation campaigns and twice-a-year usage promotions, SCU significantly increased its portfolio growth.
Over the past three years, SCU has seen an 18 percent increase in point of sale (POS) active cards, 26.4 percent increase in transactions, and two additional swipes per card. SCU’s focus on cardholder engagement means its members benefit from real-time financial management, increased fraud and risk protection, and the ability to seamlessly make the transactions they need to. Through CardVision, Fiserv keeps SCU’s cards top of wallet for member transactions, increasing its members’ loyalty to the SCU brand and interchange revenue while driving deeper member relationships and a better member experience.
“We’re honored to receive this award from Fiserv,” said Kim Ervin, chief financial officer, SCU. “Meeting our members’ financial needs is at the forefront of everything that we do, and Fiserv provides us with the products we need to make engaging members seem almost effortless. We look forward to continuing our partnership with Fiserv and are excited about what the future holds.”
In addition to the CEA, Fiserv presented SCU with a $500 donation in the credit union’s name to a cause-oriented organization of its choice – YMCA Backpack Attack – to provide children in need with school supplies.
In a world that is moving faster than ever before, Fiserv helps clients deliver solutions that are in step with the way people live and work today - financial services at the speed of life. Learn more at TheSpeedofLife.com.
Additional Resources:
- CardVision – www.fiserv.com/cardvision