Press
Stanford FCU Teams Up With PTP NEW MEDIA To Produce Video Inviting People to Save Their Voice and Their Wallet
CONTACT: Jenn Wade, Cultivator or Brands, PTP New Media
281-991-5550. jwade@ptpnewmedia.com
As credit unions move into the week leading up to Bank Transfer Day, scheduled for November 5th, Stanford FCU reached out to dynamic marketing and branding agency, PTP NEW MEDIA, to help produce a video spot that would connect with people in their community on a human and emotional levell
“What better time to invite people to leave their big banks and join the credit union revolution?,” said Margaret Wold, VP Marketing & Business Development at Stanford FCU.
The creative direction and production of the video spot was lead by Jonathan Lay, Nurturer of New Media at PTP NEW MEDIA. Jonathan noted, “The premise for this video spot is that everyone is mad at big banks right now yelling and protesting. Stanford FCU is inviting people to save their voice and their wallet with a fun, human centric video that plays on the public’s emotional state of being.”
The video, http://youtu.be/Y_nrepWsnBU, was released to the public and featured on Stanford FCU’s web site, email and social channels on Monday, October 31, 2011.
About Stanford Federal Credit Union
PTP NEW MEDIA is a dynamic marketing and branding agency that focuses on progressive credit union member engagement strategies. They specialize in engaging members as well as the community through fresh, comprehensive campaigns utilizing online, offline, internal and external marketing channels. PTP NEW MEDIA is also the parent company of CU Grow and CU* SWAG.
About Stanford Federal Credit Union
Founded in 1959 by a group of Stanford employees to serve their banking needs, Stanford Federal Credit Union has grown to over 47,000 members with over $1 billion in assets. The quality of Stanford FCU’s expansive line of financial products and services is unmatched in the industry. The credit union serves the faculty, staff, students, alumni, and volunteers of Stanford University as well as over a 100 local companies that are part of the Stanford Community. Stanford FCU was the first institution to offer online banking, and it continues to be committed to offering innovative technology to its members. The credit union is also focused on enhancing financial lives through education and counseling.