StrategyCorps adds three credit union customers to modernize checking strategy

BRENTWOOD, TN (February 21, 2017) — StrategyCorps, a provider of innovative mobile and online consumer checking solutions, has recently added three new credit union clients: Rio Grande Valley Credit Union, Peninsula Federal Credit Union and Diamond Lakes Federal Credit Union.

Credit unions that partner with StrategyCorps experience a two-fold payoff: one, growing the financial contribution from their checking portfolio – retention, acquisition and non-interest income, and two, modernizing their checking products to be more relevant, valuable and appealing than competitors.

To accomplish this, StrategyCorps utilizes two solutions, a mobile app powered by BaZing and a proprietary analytical tool called CheckingScore. These tools provide an unmatched empirical and market-based approach that delivers a simple, top-performing product lineup, incorporating leading edge technology and awesome benefits which today’s consumers need to save their hard-earned money and protect important personal assets like their mobile phones.

“After searching high and low for a new checking program that would be appealing to our unique mix of customers, we found StrategyCorps and were immediately impressed with the BaZing mobile offering, as well as the checking account benefits they offered,” said Tami Donovan, Compliance Officer for Rio Grande Valley Credit Union. “For our members, which represent a wide range of ages, benefits such as mobile phone protection and roadside assistance truly appealed to everyone as do the wide range of on-demand deals for businesses in our area.”

StrategyCorps’ BaZing solution is a mobile rewards based app created with fresh benefits that positively impact customers’ everyday lives, such as delivering nearby local merchant discounts and name-brand national retailer offers right to their phones. BaZing can be customized to the financial institution’s brand and institution or product name.

In addition to BaZing, StrategyCorps’ CheckingScore analytical tool allows a financial institution to rank each checking customer’s total relationships with their institution. This provides the bank or credit union with empirical insight into which accounts provide deep and profitable relationships versus shallow ones who do not. StrategyCorps then uses this information to simplify the new line-up through state-of-the-art product mapping of existing accounts to the new line-up. The result is increased profitability and higher levels of engagement to all customers.

“In today’s market, checking products are more important than ever to attract new customers/members and retain existing ones. These products have to provide attractive benefits and rewards through mobile and online access to not only deliver a positive user experience but also improve the financial performance of an institution’s consumer checking portfolio,” said Mike Branton, Managing Partner for StrategyCorps. “By partnering with StrategyCorps, each of these seven institutions has provided their customers and members with great checking account products that do these things to position themselves as the primary go-to financial institution for their customers and members.

About StrategyCorps

For two decades StrategyCorps has worked with financial institutions nationwide to deliver top-performing retail checking analytical and product solutions (and recently small business checking solutions) - the foundation of all banking relationships. Using proprietary analytics to identify primary and non-primary accounts, StrategyCorps then designs and builds checking products with non-traditional banking services that save customers money when they spend it on everyday necessities and protect their important assets. The payoff to clients is boosting primacy and growing deposits and non-interest income, while also standing out from the crowd of basic checking account services.


Trae Turner

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