Strum launches a new financial services customer data analytics & marketing platform
SEATTLE, WA (September 29, 2020) — Strum™, a strategic marketing and brand consultancy, announced today the release of Strum Platform™, a next-gen Customer Data Platform and Business Intelligence solution built exclusively for financial institutions. Strum Platform solves the complex and elusive “Last Mile” of financial digital transformation with enhanced analytics that speed personalized marketing, onboarding journeys, and track daily performance and relationship profitability.
Strum Platform empowers financial leaders with advanced cloud-based customer segmentation insights, visualized PowerBI™ dashboards and relationship building capabilities that automate and improve customer journeys to jump start needed sales and growth results.
“Amidst the impact of Covid-19 and a lingering recession, financial leaders can no longer wait years to drive customer relationship growth with their internal IT and BI teams, and various Data Warehouse, CRM, or legacy MCIF software that don’t link to marketing automation,” shared Strum CEO, Mark Weber. “Strum Platform is the catalyst that gives leaders instant actionable analytics, BI dashboards and seamless marketing automation to improve vital relationship building, digital onboarding of new members, improved cross-selling and ROI reports,” added Weber. “The C-Suite can finally measure marketing performance, product sales, relationship growth, and profitability on a daily basis,” noted Weber.
“Strum Platform can be rapidly deployed in a few months without major IT time or involvement, letting teams immediately make smarter, faster decisions and view performance with countless automated PowerBI dashboards,” added Lee Allen, Director of Strum Platform. Our analyst-level Strategic Customer Insights, and automated marketing tools are helping our clients advance their digital transformation journey and growth by years,” noted Allen.
Built in the Azure™ cloud suite with open API’s, Strum Platform links core and siloed disparate data sources, cleans and enhances data into an elegant suite of visualized PowerBI dashboards, dynamic Google maps, intelligent algorithms including ProfitTrac™ relationship profitability, and simple SQL queries. With the platform, leaders can collaborate around their data, speed decision making and increase profitable loan, deposit and e-Services marketing.
Strum is one of the nations’ leading financial services strategic branding, consulting and business intelligence firms. With offices in Seattle, Boston and Atlanta, the agency has deep brand, digital marketing and innovation insights working with leading firms to evolve and enhance their performance and growth results. More information is available at strumagency.com.