Terry West, retired Vystar CU CEO, honored by State Credit Union System

Long-time leader wins Pierre Jay Award from NASCUS, honoring service, commitment, leadership

ARLINGTON, VA (August 15, 2017) — Terry West, recently retired president and CEO of VyStar Credit Union in Jacksonville, Fla., is the 2017 recipient of the Pierre Jay Award, sponsored by NASCUS. The annual award recognizes and honors the individual whose contributions have benefited the state credit union system in a significant way, demonstrating outstanding service, leadership and commitment to NASCUS and the state system.

“Terry exemplifies the spirit of the Pierre Jay Award, through his service to the credit union system overall, his commitment to the state credit union system specifically, and his leadership for NASCUS as a member of our advisory council,” said NASCUS President and CEO Lucy Ito. “While we had a strong group of contenders for this year’s award, Terry’s record of achievement and service stood out significantly in benefitting the state credit union system. As the nomination co-submitted by VyStar Credit Union and the League of Southeastern Credit Unions states, ‘Terry West has truly demonstrated a lifelong commitment to VyStar and the credit union industry. The positive impact he has made goes far beyond VyStar and the Northeast Florida communities.’”

Ito said that the award for West will be conferred at the NASCUS State System Summit, beginning Aug. 29, in San Diego, Calif.

West, who joined VyStar (formerly Jax Navy FCU) in 1988 and became CEO in1992, has served in the credit union system for 35 years, starting at State Employees Credit Union of Raleigh, N.C. As CEO of VyStar, he led a $6.9 billion credit union with more than 567,000 members serving 22 counties with 42 branches across northeastern Florida. The credit union is a robust lender, providing financing for consumers, home buyers and small businesses within its membership (disbursing nearly $1.5 billion in loans in 2016).

Under West’s leadership, the credit union has earned a reputation for community service, philanthropy, and financial education. In 2014 and 2016, VyStar was selected as the Outstanding Corporation by the Association of Fundraising Professionals on National Philanthropy Day. The credit union was recognized in two consecutive years (2015 and 2016) by the Jacksonville Business Journal as one of Jacksonville’s top philanthropic companies for support of nonprofits and the Northeast Florida communities. In 2016, the credit union supported more than 260 local groups and fundraising events in Northeast and Central Florida, raising $1.6 million overall, including prominent support for the United Way of Northeast Florida, the March of Dimes and the Leukemia & Lymphoma Society.

For its financial education efforts, VyStar under West’s direction has developed the High School Credit Union Branch program, bringing financial education and understanding the role of credit unions to nearly 6,000 students in 11 high school branches throughout Northeast Florida during 2016 (and 24,000 since 2012), helping to earn the credit union the Credit Union National Association’s (CUNA) Desjardins Youth Financial Education Award in 2016.

The credit union’s Money Makeover program, now in its seventh year, assists members in need of budgeting and financial assistance, helping them find ways to reduce debt, increase savings and plan for the financial future. The program provides families with a variety of tools, including personal Money Coaches, a comprehensive Money Makeover At Home Guide, as well as a number of online budgeting and other financial tools.

Over the course of his career, West served the credit union system, as well as his local community and national groups, in a variety of positions. Most recently, he was a member of the NASCUS Credit Union Advisory Council, a group of credit union executives from around the country who sit with the NASCUS Board representing and advising about the interests of credit unions. He also serves on the Community Depository Institutions Advisory Council of the Federal Reserve Bank of Atlanta, CUNA’s Powers Subcommittee, the Board of Directors of the Florida Economic Education Foundation and PSCU’s Board of Directors. Additional national service has been as a member of the Thrift Institutions Advisory Council (TIAC) for the Federal Reserve System, Board of Directors of the CU24 ATM Network; Credit Union Roundtable Advisory Group to Visa, USA; Board of Directors of Card Services for Credit Unions (CSCU), as well as other various committees and task forces for national credit union groups.

He has served locally on the Board of Trustees for WJCT Public Television and Radio Broadcasting, Greater Jacksonville Chamber of Commerce Board of Directors, the Jacksonville Civic Council, the Baptist Hospital Health Foundation Board of Directors, and the Board of Directors of the Jacksonville Symphony.

The 2017 NASCUS State System Summit will be held at the Westin Gaslamp Quarter Hotel in San Diego, Aug. 29-Sept. 1


NASCUS is the national association that advocates for a strong and healthy state credit union system, and whose members include state regulatory agencies, credit unions, credit union leagues, and organizations that support the state credit union system. Our mission is to forge a vibrant dual charter system by promoting a relevant, growth-oriented, and healthy state charter option. More information about NASCUS can be found here.


Amanda Tuckey
Sr. Director, Communications and Marketing
(703) 528-5974

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