Press

Texas Trust backpack campaign wins two Pinnacle Awards

ARLINGTON, TX (May 7, 2024) — The Cornerstone Marketing and Business Development Council was impressed enough with the Texas Trust Credit Union Backpack giveaway campaign that it recognized the initiative with two Pinnacle awards.

The campaign, created to help parents offset the cost of back-to-school supplies, earned top honors in the public relations/community involvement and special events categories.

Texas Trust filled 2,200 backpacks with routine school supplies and gave them away to parents with school-aged children.

Various national studies indicate that parents typically spend more than $100 per child on back-to-school supplies. For single parents or families with multiple children, this can create a significant financial burden.

Texas Trust hid $250 in one backpack as an extra surprise. It was selected by a single mom of two elementary-aged children. The day she came into the credit union she was planning to apply for a small short-term loan to buy some of the supplies and clothes her children needed for school.

“This campaign was meaningful to the parents and their children, as well as our staff,” said Heidi Hardy, Vice President of Public Relations for Texas Trust Credit Union. “We were elated that the backpack with the hidden money inside it went to such a deserving family.”

Hardy added, “Her story alone made the campaign a success. We are honored that the Cornerstone Marketing Council recognized the impact this campaign had on the community.”


About Texas Trust Credit Union

Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 133,000 members. With assets of more than $1.8 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year.

Contacts

Kristine Tanzillo
Dux Public Relations
903-865-1078
kristine@duxpr.com

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