Texas Trust Credit Union earns Carat Award for highest-impact marketing campaign

ARLINGTON, TX (April 4, 2016)Texas Trust Credit Union won the coveted Carat Award, along with a Diamond Award, from the Credit Union National Association (CUNA) Marketing & Business Development Council. The Carat award recognizes the credit union marketing campaign that achieves the greatest impact out of all the Diamond award winners.

Texas Trust received both awards for its successful One Million Brighter campaign. That  campaign marked the $1 million milestone of Texas Trust’s Spirit Debit Reward program. Through Texas Trust’s Spirit Debit Reward card, five Texas school districts have collected one million dollars in reward money since the inception of the program.

The card transaction that took the program to this landmark level was scored in late November and celebrated at a community-wide event at the University of Texas at Arlington College Park Center. It was attended by thousands of cardholders, including students, parents, and school faculty and administrators. The festivities included activities featuring students from each school that benefits from the Texas Trust Spirit Debit Reward cards.

“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

Award winners were recognized at the council’s annual conference. Terri Albright and Shelley Carlson from Texas Trust Credit Union attended and accepted the award from CUNA.


About Texas Trust Credit Union

Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 137,000 members. With assets of more than $2 billion, Texas Trust is the 7th largest credit union in North Texas and the 18th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year.


Kristine Tanzillo
Dux Public Relations

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