Texas Trust Credit Union has been instrumental in bringing a national campaign to Texas to raise consumer consideration of credit unions. Open Your Eyes to a Credit Union® is a groundbreaking, brand-level marketing effort led by Credit Union National Association (CUNA) and supported by credit unions across the nation.
The digital-first campaign is designed to overcome myths about credit union membership and to showcase why credit unions are a smart choice for consumers’ banking needs.
“Credit unions have so much to offer Texans,” said Sidney Henderson, vice president of marketing for Texas Trust. “This campaign will help educate consumers about the value of belonging to a credit union. And for Texas Trust it will help highlight how we can help Texans build brighter financial futures.”
“Texas Trust is an important partner in our efforts to raise consumer consideration of credit unions,” said CUNA president and CEO Jim Nussle. “We have a massive opportunity right now – it’s time to open consumers’ eyes to credit unions!”