Toni Nichols, Public Relations Director of Texas Trust Credit Union, was named a Credit Union Rock Star by the editorial team of Credit Union Magazine. She is one of 25 credit union professionals selected nationwide.
The Credit Union Rock Stars program recognizes outstanding professionals from a wide range of disciplines who inspire and innovate to advance the missions of their organizations. Members of the 11th annual class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
Nichols’ leadership and creativity have resulted in numerous award-winning public relations and branding campaigns and recognition. She is behind the successful Vought Records Shop within the Texas Trust Credit Union Theatre in Grand Prairie. This innovative space looks like a record shop except all the concert gear, album covers, and posters, have a Texas Trust twist. The space also includes an interactive jukebox featuring iconic music with custom lyrics that relate to the credit union. The Vought Record Shop has become a destination for people attending theatre events to hang out and take selfies, making it popular on Instagram.
“Toni is full of creative ideas that make people think about us in a completely different way,” said Heidi Hardy, Vice President of Public Relations for Texas Trust Credit Union. “She is great about creating campaigns that are fun and unexpected.”
Nichols’ Rock Star profile appears on CUNA News.
Texas Trust's Public Relations Director, Toni Nichols, was named an industry Rock Star by the Credit Union National Association.