The Cooperative Credit Union Association partners with Penny Finance to enhance financial wellness programs

MARLBOROUGH, MA (April 16, 2024) — The Cooperative Credit Union Association (CCUA) enthusiastically announces its partnership with Penny Finance, a leading fintech company dedicated to empowering women through personalized financial planning and education. This collaboration marks a significant milestone in CCUA’s ongoing commitment to providing innovative solutions for credit unions across Delaware, New Hampshire, Massachusetts, and Rhode Island.

Penny Finance (Penny) is an online financial planning platform designed with a women-first approach. By offering personalized education and insights, Penny empowers its members to achieve financial freedom, guiding them through debt reduction, investment strategies, and retirement planning. Through this partnership, CCUA aims to help members enhance their membership’s financial literacy and drive engagement with credit union products and services.

“The strategic partnership with Penny Finance underscores the CCUA’s commitment to delivering top-tier solutions to our members,” said Melissa Pomeroy, CCUA EVP and Chief Operating Officer. “Leveraging Penny’s specialization in women-centric financial planning and education, we anticipate providing enhanced support to our members’ and their communities. ”

Penny Finance’s solutions are tailored to meet the unique needs of credit union members, including:

  • Women-first marketing and content
  • Digital financial planning for all low-risk investors
  • Financial webinars and programs
  • Personalized member financial insights
  • Bank account linking
  • Email engagement engine

According to Crissi Cole, Founder/CEO of Penny Finance, “We are proud to partner with CCUA to empower credit unions with the tools and knowledge needed to make an impact on their members’ financial futures. By combining our expertise in financial planning with CCUA’s commitment to partnership, we can make a real difference in the lives of credit union members across the region.”

Credit union members using Penny Finance often see significant improvements in their financial well-being, including saving an additional $450 per month, reducing debt payments by an average of five years, and increasing their wealth by a factor of nine.

The partnership between CCUA and Penny Finance underscores the shared dedication to promoting financial literacy and empowering individuals to build a secure financial future. For more information about the CCUA’s new partnership with Penny Finance, visit

About Cooperative Credit Union Association

The Cooperative Credit Union Association (CCUA) is the leading regional trade organization, acting as the advocate for nearly 200 credit unions spanning Delaware, Massachusetts, New Hampshire, and Rhode Island. These member credit unions collectively manage assets exceeding $75 billion, serving a combined membership of over 4.8 million consumers. Visit for more information.


Janelle Mullen
Director of Marketing

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