The side effects project

The financial crisis of cancer hiding in plain sight

MADISON, WI (February 25, 2021)

The National Credit Union Foundation (the Foundation) has announced a new project entitled, Side Effects, that sheds light on the financial crisis of cancer hiding in plain sight and what credit unions can do to better serve their members.

Funded by the Foundation and created by Andy Janning, the Side Effects Project builds on the 2018 work of the National Credit Union Foundation that offered a model for credit unions and health care system to work together to address members’ physical, mental AND financial health and well-being. This work is a deeper dive to help credit unions understand this link between health and wealth, with a medical issue that ALL of us have experienced in one form or another – cancer.

The goal with Side Effects – an ambitious 7-part collection of essays, photos, films, and audio narratives – is that credit unions will see this connection, then serve these members better.

While this may is a hard issue to tackle, especially while still coping with COVID-19, the health and economic challenges mirror the struggles faced by cancer patients and their families everyday. The Foundation hopes that lessons learned by the credit union industry during the pandemic may help to show our members that we are on their side in their fight against cancer.

“Cancer is a health and financial crisis, said Gigi Hyland, Executive Director at the Foundation. “Thank you for being with us on this journey to see, empathize and act to help your members overcome this crisis hidden in plain sight.”

Learn more about the project through the first documentary piece, Introduction | 12,614 Miles.

About National Credit Union Foundation

The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through grants and programs, the Foundation is strengthening financial well-being, igniting passion, and instilling knowledge about the credit union difference, and uniting resources to help credit union people during disaster. Donations to the Foundation ultimately enable credit unions to help their members reach life-changing goals and achieve financial freedom.


Danielle Brown

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