THINK 17 conference focusing on digital transformation strategies for credit unions

Credit union employees can register for May 8-11 event at

RANCHO CUCAMONGA, CA (February 17, 2017) — CO-OP Financial Services is bringing world-class speakers, exclusive research and strategic guidance, and industry experts to the agenda for the THINK 17 conference, focusing on “Creating and Executing Your Digital Transformation Strategy.”

“Digitally transformed businesses are more profitable, have higher external and internal satisfaction scores and are better equipped to deal with the ever-changing world of technology,” said Todd Clark, President/CEO, CO-OP Financial Services, the host organization for THINK 17. “Digital transformation calls for a broad business transformation, requiring a review of a business’s operations from top to bottom. The THINK 17 agenda is designed specifically to help credit unions in their journey of digital transformation in all of its member experience, technology and operational aspects.” 

THINK 17 is being held at the Sheraton New York Times Square Hotel, May 8-11, 2017. Registration is $999 for credit union employees, who may register immediately at

The featured speakers will be tackling the business issues of how digital payments, user experience and an innovation culture are transforming the credit union industry. The line-up includes:

  • Rowan Gibson, Innovation expert featured in CNN, Forbes and Harvard Business Review.
  • Tom Goodwin, Head of Innovation at Zenith.
  • Dan Pontefract, Chief Envisioner at TELUS.
  • David Rogers, Author of The Digital Playbook.
  • William C. Taylor, Co-Founder of Fast Company Magazine.
  • Steve Wunker, Innovation consultant to Nike, Nestle.

Attendees will leave with specific strategic and tactical guidance, including a “Jobs to be Done Framework” and “Digital Transformation Playbook,” both intended as step-by-step guides for credit unions to execute their digital transformation strategy.

In addition, industry experts and credit union peers will share trends and tactics on digital transformation, with topics ranging from fraud, faster payments, financial technology and member experience.

This year’s edition of THINK marks the tenth anniversary of the conference (@COOPTHINK), which specializes in attracting renowned featured speakers from outside the industry who share their unique perspectives on issues confronting credit unions.

The THINK brand also includes regional events throughout the year and a website that focuses on credit union management best practices and innovations. The website provides a blog, library and store, in addition to event information, which can be found at

About CO-OP Financial Services

CO-OP Financial Services is a payments and financial technology company whose mission is ensuring the success of the credit union movement. CO-OP payments solutions, engagement services and strategic counsel help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service. For more information, visit


Bill Prichard, APR
Director, Public Relations
CO-OP Financial Services
(909) 532-9416

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