TMG white paper explores the value of prepaid cards in the emerging contextual commerce space
Paper is second in series on the future of prepaid cards
DES MOINES, IA (March 13, 2017) — A pair of experts from payments processor TMG has issued a white paper continuing a series on the future of prepaid cards. Jeff Falk, TMG director of payments product management, and Jeff Stein, TMG product manager for prepaid, predict the rapidly growing payments channel will become increasingly popular with members of the emerging “contextual consumer” segment.
“Heavily reliant on connected mobile devices, contextual consumers have become accustomed to the convenience and instant gratification of one-click (and increasingly, no-click) purchasing,” write Falk and Stein. “The Internet of Things (IoT) is poised to satisfy this growing demand for effortless finding, ordering and purchasing of everything from laundry detergent and paper towels to savings accounts and investment plans.”
Many contemporary digital payment solutions, such as Apple Pay, PayPal or Pay with Amazon, depend on traditional credit and debit cards to authenticate and fund behind-the-scenes financial transactions. “Yet not every consumer who may be served by the IoT has – or wants to have – a credit or debit card. Enter prepaid,” the authors suggest in the paper.
Falk and Stein concede acceptance of prepaid cards is hit and miss in the current digital payments marketplace. Yet, they expect acceptance to increase as digital payments become more commonplace and demand for prepaid options continues to rise. To support their prediction that prepaid demand will increase, the pair highlight three consumer trends:
- Hesitation to enroll credit or debit cards in connected devices. Powering connected devices with a prepaid card rather than a credit or debit card can help calm concerns related to financial losses following a compromise.
- Growing consumer desire for anonymity. Using certain types of prepaid cards is one way consumers can make their payments data less traceable.
- Preference for prepaid by Millennials. As the first generation with total connectivity, Millennials are also the pioneering generation of the IoT. The combination of Millennials’ payment preference and IoT engagement creates a market ripe for prepaid.
Credit unions and community banks interested in launching or evolving a prepaid card program are encouraged to download the paper at www.tmg.global/trending. Click “Prepaid” to access the paper, “Will Prepaid Cards Embolden Contextual Commerce?”
About TMG
TMG is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.tmg.global.
