TopLine Financial Credit Union partners with Nook to provide niche experiences to its members

WAYZATA, MN (February 6, 2024) — Nook (, a pioneer of niche experiences, is excited to announce TopLine Financial Credit Union (Maple Grove, MN) has signed an agreement to implement Nook’s ​​Niche Experience Platform to enhance the member experience. 

“At TopLine, our goal is to ensure our members know they are a part of our credit union family, and we are here to help them achieve all of their dreams,” said Vicki Erickson, Senior Vice President & Chief Marketing Officer, TopLine Financial Credit Union. “Our partnership with Nook is a strategic collaboration to enhance our reputation as a trusted financial partner among members and the community by providing educational and lifestyle content that reflect their individual preferences. We are excited for the opportunity to interact with our members on another level and provide resources that match their leisure interests.”

TopLine Financial Credit Union was looking for ways to enhance the member experience and boost engagement in a way that sets them apart from other financial institutions. With Nook, TopLine now offers members in the 50-plus age demographic access to the TopLine | Living50+ Niche Experience, providing frequent lifestyle content relevant to their daily lives. Nook’s turnkey solution helps credit unions increase share of wallet and connect with their members in meaningful ways to enrich their lives beyond traditional financial information.

“We are very excited to partner with TopLine,” stated Austin Wentzlaff, Co-Founder & CEO, Nook. “At Nook, we are committed to getting credit unions back to their roots by building trust through personalization. Our solution revolves around developing niche lifestyle content that is seamlessly integrated into TopLine’s existing marketing efforts. This collaboration is not just about transactions; it’s about transforming the financial landscape by creating meaningful connections and fostering a sense of community. We look forward to the journey of innovation and shared success with TopLine.”

About Nook

Nook is a fintech offering a first-of-its-kind platform designed to empower credit unions to provide niche experiences to their members without the need for a new brand, website, or technology stack. Nook’s Niche Experience Platform leverages a niche, lifestyle content approach to build focused communities around core member groups, building deep trust and loyalty. Incorporating lifestyle topics alongside financial content allows Nook to offer a fresh perspective, encouraging more frequent member engagement and enabling credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives.

About TopLine Financial Credit Union

TopLine Financial Credit Union, a Twin Cities-based credit union, is Minnesota’s 11th largest credit union, with assets of nearly $800 million and serves over 51,000 members.  Established in 1935, the not-for-profit financial cooperative offers a complete line of financial services from its five branch locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone, mobile app and online at  Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott, Sherburne, Washington and Wright counties in Minnesota and their immediate family members.  TopLine is dedicated to helping members achieve their financial dreams.


Austin Wentzlaff
Co-Founder & CEO
(612) 460-8911

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