Trellance’s IMMERSION19 agenda announced

Data analytics and growth strategies among key focus

TAMPA, FL (March 5, 2019) — Trellance, the Tampa-based CUSO that recently acquired OnApproach to become the credit union industry’s leading data analytics provider, unveiled the agenda for its 28th annual conference, IMMERSION19.

The conference offers an agenda filled with educational and collaborative sessions on data analytics, card portfolio growth, member experience, vendor evaluation services and fraud. “As we dive deeper into fulfilling our mission of arming credit unions with predictive analytics to help them make better business decisions to enhance member experience, our attendees can expect more collaborative workshops that take a hands-on approach to understanding the benefits of our data analytics platforms,” said Erika Hill, VP of Marketing at Trellance. “They can also expect presentations that provide tactical game plans for overall growth within their credit unions,” she added.

Attendees can also expect to hear more about the organization’s recent acquisitions and what it means for the credit union industry. Trellance will be hosting a roundtable discussion to provide more information and to answer any questions credit union attendees may have. This will be held on Thursday, May 9 during the conference.

In addition to a strong conference agenda, Trellance secured an enviable roster of relevant speakers within and outside of the industry, including Jim Nussle, President & CEO of CUNA; Erik Qualman, #1 Best Selling Author and Keynote Speaker on Digital Leadership and Innovation; Linda Bernardi, Global Head of Strategy at ConsenSys & Former IBM Chief Innovation Officer, Watson Co-Lead; and Jeffrey Ma,  Senior Director of Business Insights and Group Project Manager at Twitter, and ESPN Predictive Analytics Expert & Kingpin.

IMMERSION19 also features NFL superstars as keynotes. They will share strategies on leadership, communication, overcoming adversity and teamwork to help attendees tackle everyday business challenges. Their presentation promises to leave all in attendance with a game plan to be successful on their own field.

The conference will be held May 7-10, 2019 at the Fort Lauderdale Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida. To register and for more information visit

About Trellance

Trellance is the leading data analytics company for credit unions. Founded in 1989, Trellance is headquartered in Tampa, FL and services over 1500 credit unions nationwide. The Trellance team consists of experts who specialize in data integration and warehousing, data consulting, and data driven portfolio growth management that empower credit unions to drive member experience.


Erika Hill
Vice President of Marketing

Shelly-Ann Wilson Henry
PR & Communications Manager
P: 813.984.3566
A: 7650 W Courtney Campbell Causeway, Suite 900, Tampa, FL 33607

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