TRUE Community Credit Union scores NIL partnership

Local NCAA athlete joins the TRUE team to celebrate community pride.

JACKSON, MI (December 7, 2023) — TRUE Community Credit Union is excited to announce its Name, Image, and Likeness (NIL) partnership with Michigan State University basketball player Carson Cooper. As a Jackson native, Cooper will be instrumental in creating opportunities to showcase TRUECCU’s mission of being true to their community.

“We are thrilled to welcome Carson Cooper to the TRUE family,” said TRUE Community Credit Union President and CEO Chrissy Siders. “We recognize the importance of supporting our own and investing in the future. Having witnessed Carson’s growth as an athlete within our community, we are honored to be a part of his legacy-defining moments and to contribute to our community’s sense of pride.”

Cooper attended Northwest High School and graduated from IMG Academy. He is currently a sophomore at MSU where he plans to major in business.

TRUECCU has 12 branch locations in Jackson, Ingham, and Washtenaw counties. On January 1, 2024, TRUECCU will join with Parkside Credit Union to offer three branch locations in Wayne County. By combining cutting-edge technology with personalized service, TRUECCU continues to be a leader in the industry that focuses on people over profit, process, and product.

About TRUE Community Credit Union

TRUE Community Credit Union has been a trusted financial partner for its members since 1953. TRUE Community Credit Union offers twelve branch locations to serve members in Jackson, Ingham, and Washtenaw Counties. TRUE Community Credit Union has more than $720 million in assets and approximately 65,000 members. TRUE Community Credit Union prioritizes people over profit, process, and product and aims to create legacy-defining moments for the people and places served for generations to come. TRUE Community Credit Union's website is  


TRUE Community Credit Union

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