Truity Credit Union names new Chief Financial Officer

PLANO, TX (March 12, 2019) — Mark Cough has been named as Truity Credit Union’s new chief financial officer effective March 11. The executive search was conducted by Credit Union Resources for the $805 million credit union.

Previously the vice president of finance at Coastal Federal Credit Union in Raleigh, North Carolina, Cough oversaw all asset liability management (ALM) assumptions, documentation, and reporting. During his leadership at the credit union, Cough was the vice chair of the product pricing committee and co-led the annual budget process.

Prior to working at Coastal, Cough was the senior interest rate risk advisor at USAA Federal Savings Bank in San Antonio, Texas, where he managed ALM model setup, assumptions, and outputs. Cough presented monthly interest rate risk (IRR) results to the bank’s leadership in the Asset-Liability Committee.

With over 19 years of financial services experience, Cough will help Truity continue to treat their members with respect, to be accurate and secure with member information, and to make it easy to do business with the credit union. Cough is recognized in the industry for his experience in compliance, risk management, asset liability management, and investments.

Cough received a master of business administration in finance from the University of North Texas in Denton, Texas.  Cough also holds a bachelor of arts in psychology from Baylor University in Waco, Texas.

Mark Cough

About Credit Union Resources, Inc.

Credit Union Resources is a service corporation that provides industry-leading solutions and expertise to credit unions across the country. Credit Union Resources is a part of the Cornerstone Credit Union League, a regional trade association representing the interests of credit unions in Arkansas, Oklahoma, and Texas.


Caroline Willard
Credit Union Resources, Inc.

Media Contact:
Sylvia Wofford
Vice President of Marketing
Cornerstone Credit Union League
800-442-5762, ext. 6471 (toll-free)

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