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TruStage® named to Forbes’ list of America’s Best Insurance Companies for 2026

This is the 4th consecutive year TruStage earned this prestigious ranking

MADISON, WI (April 9, 2026) |

TruStage®, a financially strong insurance and financial services provider, has been recognized on the Forbes list of America’s Best Insurance Companies 2026 for the 4th consecutive year. This prestigious award is presented in collaboration with Statista, the world-leading statistics portal and industry ranking provider. It is based on an independent survey of more than 18,000 consumers who evaluated companies with whom they had personal experience.

“TruStage exists to help make brighter financial futures accessible to everyone, including offering insurance and financial protection when people need it most throughout life’s stages,” said Terrance Williams, President and CEO of TruStage. “This ranking affirms what we believe: People shouldn’t have to choose between quality or service to find coverage they can afford. We’re committed to delivering a best-in-class experience, no matter the budget.”

The award list has been categorized into five insurance types: Auto, Homeowners, Renters, Permanent Life, and Term Life. The survey considered customers’ overall recommendations, their general satisfaction, their loyalty, and the six subdimensions: Advice, Customer Service, Price/Performance, Transparency, Digital Services, and Damage/Benefit Service. This recognition honors the most trusted, innovative, and high-performing insurers across the nation.

TruStage is the no. 4 issuer of individual life insurance by total policy count in the United States, according to the Life Insurance Marketing and Research Association (LIMRA), the largest trade association supporting the insurance and related financial services industry. TruStage has provided a broad range of insurance products to middle-market consumers for more than 90 years, including whole and term life, auto, home and payment protection on loans.

This recognition applies to TruStage member insurers.

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