Two-way text service growing steadily at Xtend

GRAND RAPIDS, MI (January 11, 2017) — Grand Rapids, Michigan-based CUSO Xtend, Inc. announced that its recent partnership with Zipwhip has resulted in a significant pipeline of two-way text implementation projects for its credit union customer-owners. After a series of recent web conferences, the CUSO reports that it has received nearly two dozen requests for contracts and due diligence packets.

Xtend President Scott Collins commented: “We believe that expanding into two-way texting will be a de facto part of the member service strategy for credit unions in the years to come, and for many that is 2017. As the father of millennials, it took me a lot longer to embrace texting as an important communication channel than it did my three boys. As college students they are active members of credit unions, so I see this as another vital arrow in the quiver for credit unions to serve members on the member’s terms.”

“Our partnership with Zipwhip has allowed us to not only offer a leading edge communication management system, but also one that is very cost-effective.”

Collins also noted that the CUSO’s Xtension Contact Center will be rolling out a proof-of-concept where the team handles the text dialogue with members from a centralized resource center. “This allows our customer-owners to tap into extended hours, weekends or even a fully outsourced support for their members.”

About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 90 credit union industry partners. For more information,  visit


Liz Winninger
800-327-3478 ext. 517 |

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