UIECU Ranks 5th Nationally For Credit Card Growth

University of Illinois Employees Credit Union (UIECU) has been notified by Callahan & Associates that they rank #5 nationally for 12-Month Credit Card Loan Growth. UIECU grew their credit card loan portfolio from $11.9 million in outstanding balances to $17.3 million which represents a 45.55% increase. Credit card balances are now 9.5% of UIECU’s loan portfolio. No other credit union in Illinois
ranked in the top twenty in the rankings by Callahan.

As the agency of record for UIECU, Concepts Unlimited designed and produced a multi-year credit card affinity branding campaign that has resulted in almost 4,000 new card accounts being opened at UIECU with over $5 million in new balances. Besides driving business, elements of this branding have been recognized as winners in national credit union marketing competition.

The affinity branding was launched through targeted direct mail to University of Illinois alumni residing across the U.S. and is now being seen through local newspaper, sports programs, radio, TV, premiums, web ads, email messages and events marketing.

Congrats UIECU! We are proud to be a part of your team.

Steve Jones
Concepts Unlimited Ad Agency |

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