UNIFY Financial Credit Union scores touchdown and becomes Official Credit Union of the Los Angeles Rams
UNIFY welcomes NFL team as newest SEG
TORRANCE, CA (April 24, 2018) — UNIFY Financial Credit Union (UNIFY) announced today that it will become the official credit union of the Los Angeles Rams in an exclusive multi-year partnership with the NFL team. As the official credit union, UNIFY joins the select roster of companies comprising the Rams’ Homecoming Partners. UNIFY will also welcome Rams players and employee staff into the UNIFY family as its newest Select Employer Group (SEG). The partnership also provides UNIFY with prominent in-season signage at the Los Angeles Memorial Coliseum, co-branded digital content and promotions, integration into Rams media content, and a variety of year-round joint member, community and marketing programs.
“UNIFY proudly serves a large number of members in Los Angeles, and we are excited to welcome the Rams back
to LA and into the UNIFY the family,” said UNIFY CEO Gordon Howe. “This partnership represents a true alignment of the vision and values of both our brands. With shared Los Angeles roots reaching back to the 1940s, UNIFY and the Rams are both local institutions committed to giving back and supporting the people and businesses in the community.”
Howe continued, “The excitement behind the Rams homecoming has been tremendous, and we see this partnership as providing value-added gain to our members, everyone in the Rams organization, and the communities we serve. We look forward to bringing this partnership to life in creative ways for our members and providing Rams players and staff with UNIFY’s unique brand of delivering financial services.”
“UNIFY has a deep presence throughout Los Angeles and a history serving the people of this region,” said Rams
EVP of Business Operations Jamie Reigle. “The partnership between our two organizations brings great benefits
to our players and staff, while also giving our fans a new way to express their support for the Rams. We look forward to working with UNIFY to bring their members closer to our team all year round.”
The benefits of the partnership will be brought directly to UNIFY’s members who are Rams fans through a variety
of special programs and promotions. Plans include Rams ticket and merchandise giveaways and events with Rams
players, cheerleaders and mascots at UNIFY’s retail branch locations in the Los Angeles area.
The partnership also provides UNIFY with multiple opportunities to engage the Rams fan base year-round, including branded activity space at Rams Training Camp at University of California, Irvine and other preseason activities, co-branded member promotions, digital platform exposure, participation in special Rams fan events, broadcast and print advertising, and other joint marketing activities.
With service at the heart of both organizations, UNIFY and the Rams will collaborate on ways to make a positive
difference in their shared Los Angeles community through a series of joint service initiatives, including local
outreach events and hands-on support projects. UNIFY also will partner with the Rams on a “Staff Day of Service.”
Gordon Howe, CEO, UNIFY Financial Credit Union
About UNIFY Financial Credit Union
UNIFY Financial Credit Union is one of the nation’s leading credit unions, with more than $3 billion in assets and over 265,000 members across the country. UNIFY has branches nationwide, with regional offices located in Torrance, California; Las Vegas, Nevada; Mesa, Arizona; and Allen, Texas. Please visit UnifyFCU.com for more information.
About the Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 30 of its members to the Pro Football Hall of Fame. In 2017, the Los Angeles Rams clinched the NFC West title and hosted the NFL’s first Playoff game in Southern California in 30 years. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. The team currently hosts games at the Los Angeles Memorial Coliseum, with plans to move to a new world-class stadium at the Los Angeles Sports and Entertainment District at Hollywood Park, currently under construction in Inglewood, California, for the 2020 NFL season. For more information visit
www.therams.com and follow the Rams’ social media channels
