Verve, a credit union, ends 2016 closing over $3.9 million in loans from social media

OSHKOSH, WI (January 17, 2017) — Chatter Yak!, the Oshkosh, Wisconsin-based CUSO specializing in marketing, advertising and social media consulting, announces yet another incredible success story from one of their clients using Yak Tracker, their premium lead generation application, which allows credit unions to use social and digital media to generate leads and revenue.

Verve, a Credit Union, a $795 million credit union based out of Oshkosh, Wisconsin, reported this week that in 2016 it closed $3.9 million in loans using Chatter Yak’s Yak Tracker tool, well surpassing 2015 numbers. Verve also reported netting $79,091 in non-interest income in addition to the more than $3.9 million added to its loan portfolio. The breakdown of Verve’s loans includes 165 auto/recreational vehicle loans, 77 unsecured loans, 4 secured, 68 credit cards, 6 mortgages and 5 HELOCs for a total of 325 new loans put on the books.

“It’s awesome working with a client like Verve that understands that members are coming to their credit union in very different ways than in the past,” said Bryce Roth, president and co-founder of Chatter Yak!. “When credit unions ignore alternative channels to reach their members, they are missing opportunities to help their members save money and the credit union to keep the financial engine of the organization churning.”

Contact Bryce Roth for your free Yak Tracker demo today.

About Chatter Yak!

Chatter Yak! exists as a Credit Union Service Organization (CUSO) designed to assist credit unions in marketing and advertising across traditional and emerging communication channels. It is our aim to make credit unions stand out from other financial institutions. With an emphasis on member engagement both inside and outside of the branch, our products and services focus on the entire member experience. Realizing that the financial industry is extremely competitive, we focus on helping credit unions create long-lasting impressions with their members in order to establish member loyalty and retention. For more information, visit:


Bryce Roth
Chatter Yak! Co-Founder and President

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