We want to “C U” in a T for the movement
Financial Center and I.C. Ink announce designs available
STOCKTON, CA (September 6, 2016) — Stockton, Calif. based Financial Center Credit Union, in partnership with I.C. Ink and Palmer Ad Agency, has unveiled its 2016 CU T’s, a line of t-shirts created to help raise awareness and funds for the California Credit Union League Political Action Committee. Shirts are now available at www.icink.com/stores/CUT.
Credit Union executives, staff, volunteers and members alike can visit the online store starting today to see and order the three trendy designs to add to their CU T’s collection. Each shirt is going for just $12 plus tax and shipping, with $6 of each t-shirt purchase being donated to the CCUL-PAC. Shirts will be available for order through end of day September 30, and will be delivered in October.
CU T’s was launched in 2012 through collaboration between Financial Center Credit Union and I.C. Ink; Palmer Ad Agency joined the effort last year as a collaborative design partner. For countless years, FCCU had created a t-shirt in celebration of International Credit Union Day. The sometimes edgy but always fun shirts were favorites of the staff and volunteers who purchased them annually, with all proceeds going to support the CCUL-PAC. Financial Center has had a long tradition of supporting the political endeavors of the CCUL with donations from 100 percent of the volunteers and managers. But they found that sometimes it was more difficult to get the same participation from frontline staff; when the t-shirts were introduced, the credit union saw more than 90 percent participation from staff.
“It’s important for everyone in the industry – from the executives down to the frontline staff – to get behind the credit union movement,” said Duffy. “Most people don’t want to be lectured about the merits of the cooperative structure. By doing something creative and fun, it makes it easier for staff and members to take note of the message.”
With each CU T t-shirt purchased, a portion of the proceeds is donated to the California Credit Union League Political Action Committee (CCUL-PAC). Donations to the CCUL-PAC are not tax deductible under state or federal law.
About Financial Center Credit Union
Financial Center Credit Union (FCCU) is the largest credit union based in San Joaquin County. Formed by 11 county employees looking to help people — their co workers, their family, and their community, FCCU was b orn in a decade of unbridled optimism, a post-war spirit that said all things are possible. And for over 65 years, they’ve never stopped believing that. It's in their DNA and it's what they still believe today. We are stronger together! For more information about FCCU, visit fccuburt.org .
About I.C. Ink
Founded in 1997, I.C. Ink and its divisions provide printing, promotional products, signage, embroidery and screen printing to customers throughout the United States. With their own production capabilities, I.C. Ink is able to provide premier products and service to fulfill the unique needs of their financial clients.
About Palmer Ad Agency
Drew Palmer founded the Palmer Ad Agency in September of 1987. Through many changes in the industry, Drew has always been the client’s primary contact and has grown his agency by applying his proven “Palmer Process” and, most importantly, listening to clients first. The Palmer Ad Agency specializes in combining inbound and outbound marketing tactics to create custom, cost effective solutions for a variety of clients. With offices in San Francisco and Stockton, California the agency feels very much at home in the Bay Area community.
