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We Florida Financial partners with Zogo to provide members with gamified financial literacy app

DURHAM, NC (January 26, 2021)

We Florida Financial has entered into a partnership with Zogo, a leading financial technology company, to bring Zogo’s app to its members and families. The app, which was developed by a group of Duke University students, guides teens through 300+ bite-sized financial educational modules. All of Zogo’s content meets the national standards for financial literacy! As users successfully answer questions, they will accumulate points that they can redeem for gift cards (and other rewards). 84% of teens say they look to their parents for information about money, according to a study by Junior Achievement. However, parents often feel unprepared to play this role. In a survey by EVERFI, only 43% of parents felt they were “well prepared” for money conversations. As an alternative, T. Rowe Price reports that 3 out of 4 parents think financial apps are a good way to teach about financial matters.

“We are beyond excited to kick off this partnership with Zogo Finance to enhance our financial literacy program for our members and introduce new ones to the benefits of credit unions”, said Dawn Clark, Vice President, Marketing, We Florida Financial. “The app rewards you for completing bite-sized financial literacy lessons on saving, spending, and managing your money.”

“Growing up, we didn’t have good experiences learning about personal finance,” added Bolun Li, CEO, and co-founder of Zogo. “With Zogo, we wanted to create a financial education experience our peers would actually use. We are excited to partner with We Florida Financial to bring this vision to life.”

The Zogo app is now available to members of We Florida Financial at no cost at both the Apple App Store and Google Play Store.

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $500 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. For more information, please visit us online at www.WeFloridaFinancial.com.


About Zogo

Zogo is a financial technology company based in Durham, N.C. that works to inspire the underbaked to become financially savvy. Zogo helps financial institutions connect with Gen Z and young Millennials by teaching financial fundamentals through its app that pays users to learn. Zogo’s app has won numerous industry accolades, including “Best of Show” at Finovate Fall 2019 and NACUSO 2019 Next Big Idea Competition. Key investors and advisors include Techstars, a former CEO of Sageworks, and faculty from Duke University. To learn more, visit www.zogofinance.com.

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Mike Lawson
760.845.8146 | dmlcomm@gmail.com

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