HOUSTON, TX (May 22, 2026) |
Wellby Financial has named Rockets guard Reed Sheppard as its new brand ambassador as it continues to expand its presence and strengthen community ties across Greater Houston. The partnership comes at an important moment for Wellby as it evolves from its NASA roots into one of Houston’s larger, more visible member-owned financial institutions, with continued growth, expanded visibility through its partnership with the Rockets, and plans for the new headquarters.
The Reed deal supports a financial well-being campaign for everyday banking products and member benefits, but the bigger story is Wellby’s continued investment in building long-term relationships and brand affinity in the Houston community - especially with younger consumers and families increasingly connected to the Rockets’ emerging core.
There’s also an interesting timing element as the Rockets continue building momentum around their young roster heading into next season, with Reed representing the kind of consistency, work ethic and long-term development Wellby wants associated with the campaign.
This felt like it might be a fit, given the continued growth of local financial institutions using community and sports partnerships to strengthen regional presence and member engagement.