Wescom pledges 200 acts of #WescomKindness in 2021

Southern California Credit Union celebrates 200,000+ members

PASADENA, CA (June 16, 2021) — Wescom Credit Union today announced that it will perform more than 200 acts of kindness throughout Southern California to celebrate its growing member base that is currently more than 200,000 strong and to show support for the local communities Wescom serves. Over the past five years, Wescom has seen particularly strong year-over-year growth in new member acquisition and retention, as the Credit Union has focused their efforts on building strong relationships and providing the innovative products and services sought after by an increasingly mobile financial services consumer base.

Under the umbrella of its core #WescomKindness program, Wescom branches and executive management team will have the opportunity to spread kindness through acts that they feel are most impactful to their respective communities including donations, support of local non-profits, or surprising and delighting local residents with various giveaways and promotions through the end of August 2021.

“We are honored to count more than 200,000 Southern Californians as members of Wescom and this is our way of showing appreciation and giving back to the community,” says Melissa Pederson, Wescom Credit Union SVP Administration. “For more than 85 years, Wescom has been dedicated to helping Southern Californians build better financial futures. As we’ve grown, we’ve never lost sight of the fact that it all goes back to our members. We were formed by our members, we’re owned by our members, and we’re committed to serving our members and the communities in which they live.”

The commitment to doing good in the communities it serves permeates the entire Wescom organization from the individual branches all the way up through senior management and online. The 200 Acts of Kindness pledge encompasses the following:

  • Branch Kindness:  All 24 Wescom Credit Union branches will have the opportunity to spread kindness throughout their communities in Los Angeles, Orange, Riverside, San Bernardino, Imperial, San Diego, Santa Barbara, and Ventura counties. Acts of kindness may be big or small and may include support of local fire/police stations or non-profit organizations, donations to food pantries, and other acts of goodwill.
  • Management Team Kindness: All 108 members of the Wescom Management Team will be able to demonstrate two acts of kindness in their own communities, which may include picking up the tab for someone’s groceries, food or coffee order, or some other way to surprise and delight people across the region.
  • Social Media Kindness: On Instagram, Wescom will host surprise coffee and gift card giveaways.

Wescom has a long tradition of showing #WescomKindness to residents of its community. Past events have included food and beverage giveaways at The Coffee Bean & Tea Leaf® locations on the Sunday morning that Daylight Saving Time begins, and surprising local families with free Christmas trees around the holidays. Additionally, last year their #WescomKindness efforts focused heavily on supporting those impacted by COVID-19 by donating meals to healthcare workers, providing needed funds to Southern California area food banks, supporting teachers, students and their families through tutoring scholarships, and funding school supplies to address educational and financial challenges presented by distance learning.

“Our #WescomKindness program has been so rewarding to build a strong community presence for Wescom and touch residents’ lives in a meaningful way. We’re excited to not only continue it but grow it in 2021 as Wescom continues to grow,” added Pederson.

Coming off a year heavily impacted by the COVID-19 pandemic, Wescom saw its online business increase significantly and, in 2021, will undertake an online banking redesign to further improve its members’ digital experience. Wescom also continues to focus on Gen Z and Millennials to grow its member base by attracting and engaging younger members with their expanded partnership with UCLA and its students, faculty, staff, and alumni.

For more information on Wescom’s 200 Acts of Kindness, visit

About Wescom Credit Union

Since 1934, Wescom Credit Union has been dedicated to helping people throughout California build better lives. Headquartered in Pasadena, California, Wescom has 25 branches and offers advanced digital banking tools to provide essential banking solutions to more than 200,000 members. Benefits include free checking with eStatements, lower loan rates, higher savings yields, reduced fees, and a robust network of branches and ATMs. #WescomKindness is an extension of Wescom Credit Union’s nearly 90-year tradition of serving its community through such programs as The Wescom Foundation – the Credit Union’s employee-run charitable foundation. Wescom is federally insured by NCUA and an Equal Housing Opportunity Lender. For more information, please visit


Audrey Chittick
GRAIL for Wescom Credit Union

More News