Wescom Resources Group to resell DeepTarget’s intelligent digital marketing solutions

DeepTarget’s targeted cross-selling solution available integrated in Symmetry eBanking suite for online and mobile banking

MADISON , AL (October 24, 2017)DeepTarget Inc. today announced a new reseller partnership with Wescom Resources Group (WRG), a California based CUSO which provides eBanking solutions to credit unions.  The partnership enables WRG to resell integrated DeepTarget products to its credit union clients in order to deploy targeted and personalized communications to their members within online and mobile banking channels.

With more than 270 DeepTarget digital marketing solutions in use by U.S. credit unions and banks, DeepTarget works with industry leading technology and service providers to enable targeted, personalized marketing within digital banking solutions which now includes WRG credit union clients.  WRG was formed in June of 2002, as a CUSO with the mission of providing key software and technology services to credits unions under a cooperative based pricing model.  Today, WRG serves 130 credit unions nationwide, ranging in assets from $10 Million to over $10 Billion. In addition to Symmetry eBanking, WRG offers Tellergy, a branch automation product, and Unitri, an end-to-end Service Bureau. All of this is supported by a staff with deep technical expertise in core processing and related service delivery systems.

“This partnership reinforces the goals we have set for ourselves.  We can now offer our credit union clients the ability to enhance their member service and deepen each member relationship with seamless and personalized communications through the integrated DeepTarget platform,” said Kevin Sarber, President of WRG.  “We look forward to launching these integrated solutions and bringing measurable, positive results to our clients.”  Credit unions can leverage WRG’s eBanking suite with DeepTarget’s intelligent communication platform to engage account holders with messaging and advertising that targets with pinpoint precision across multiple digital channels. This supports strengthened member engagement and the implementation of new revenue-generating strategies which have measurable results, allowing credit unions to reach their members with relevant communications wherever, whenever, and however they bank.

“I am thrilled about our new partnership with WRG which allows us to immediately bring the benefits of DeepTarget to their credit union clients. We offer a highly effective yet economical option to provide relevant and essential targeted communications within online and mobile banking environments,” said Jill Homan, President, DeepTarget, “Our intelligent communications platform was designed for easy integration and rapid implementation – today, I am very pleased to expand this capability to all credit unions who have deployed WRG’s Symmetry eBanking suite and have an interest and objective in maximizing their member engagement”.

According to a recent study which explored the effects of digital disruption on Financial Services and Insurance (FSI) industry marketers targeting, personalization, and customer journey management are their highest priorities in 2017, with 55% planning to increase investment in personalization in 2017. DeepTarget’s communications platform is tailored specifically for financial institutions, easy to adopt and allowing meaningful, consistent, and targeted messaging across many platforms – online banking, mobile banking, web and email. WRG has always shared a common vision with credit unions around the use of eBanking solutions in the fulfillment of credit union business goals. On one hand, they have continually raised the bar of feature functionality within their native eBanking products. At the same time, they have also understood the many ancillary services required for success, and have enabled their clients to connect seamlessly to these in delivery of a unique value proposition to their member base. The result is a delivery channel that reflects the exceptional member service that their credit union clients stand for, supported with innovative features they can’t get elsewhere. This new partnership is yet another reflection of WRG’s core mission.

About DeepTarget Inc.

Powering the digital communication revolution for credit unions and banks with Growth as a Service™ (GRaaS™), DeepTarget enables their growth of assets - deposits & loans, revenue, new members/customers, digital users, account holder relationships & loyalty and more. GRaaS™ is backed by a risk-free money-back guarantee and powered by their patented DXP currently deployed by 100s of FIs. GRaaS™ combines a skilled labor force and best practices to utilize data and AI insights from multiple data sources for a seamless, meaningful communications experience wherever, whenever and however their consumers bank.  For additional information visit and follow them on LinkedIn.

About Wescom Resources Group

Backed by Wescom Credit Union, one of the nation’s largest credit unions, with nearly $3.7 billion in assets and serving 189,000 members, Wescom Resources Group provides credit unions with advanced technology solutions that increase their competitive edge. With over 130 clients, WRG is a leader in innovative technologies for the credit union industry. Through its Symmetry eBanking suite, WRG offers an integrated digital channel solution that includes Online and Mobile Banking, Bill Pay, eAlerts, Multi-Factor Authentication, Member-Directed ACH, online account opening and more.  WRG also offers one of the most robust Service Bureau solutions in the credit union industry.  WRG’s TellergyTM solution provides branch automation for today’s modern credit union.  For more information, visit


Cristi Murray
678-781-7209 |

Alex Arango

More News